With the Business Catalog, the WhatsApp Business app offers you a practical product presentation function that allows companies to highlight products and services including a link to the web. This function allows you to add a new article and provide it with a product name, price and link to the company shop to give customers an initial overview of current offers.
WhatsApp Business App offers a practical app for companies with the Business Catalog
Meta has been providing its corporate customers with a number of practical features related to WhatsApp Business for several years. These include the popular product catalog.
If companies are looking for ways to present their products in a modern way and offer customers a short response time, the business catalog is a wonderful opportunity to showcase your goods and services.
How does the Whats App Business Catalog work?
The WhatsApp catalog is able to describe your product or service in the form of a clear presentation.
Business tools such as a product catalog offer the opportunity to reach WhatsApp users directly and make them aware of new products and bestseller deals.
A WhatsApp Business catalogue presents products in a new light
As part of the WhatsApp Business app, companies have the option of creating a catalog that contains valuable information about products or business services.
It is important to include informative facts that help customers to recognize the offer and its added value at first glance. Product names, product descriptions and prices should be firmly integrated into the product catalog.
It is also advantageous to present the article with meaningful product photos.
WhatsApp Catalog: Product code can link customers directly to the webshop
Ultimately, the WhatsApp catalog is a kind of sales promotion tool. Therefore, a link to the official shop is a sensible use in such company tools. The purpose of a catalog is to clearly display the price and other information of the catalog items.
How can I set up a WhatsApp catalog?
When creating product catalogs, you as a catalog manager should be aware that the WhatsApp Business app is a basic requirement.
This app can be downloaded via Android and iOS. You are then responsible for creating an informative company profile.
Then go to the settings and navigate to the so-called company tools. There you open the catalog section.
WhatsApp Business Catalog Instructions: How to easily add new products
Now click on the blue plus sign or alternatively on the settings to be able to add new articles. Of course, in the next step it is advisable to upload attractive images for the catalogs.
A flattering photo of the item or service is perfect for putting the catalog item in the right light.
Now it’s up to you to fill in the relevant fields for the product information in the WhatsApp Business catalog. Save the item to expand the product catalog with a new offer.
Your company’s customers will now be provided with the new offer.
WhatsApp Business Catalog: How many products can be added per catalog?
There is currently a maximum number of products that can be added using this function in the WhatsApp Business app. This is currently a maximum of 25 items per catalog.
The option to indicate a price is not available in all countries.
How many pictures can you add to the WhatsApp catalog?
There is another limitation and this relates to the maximum number of images per product and service. This is set at 10 photos. In order to present a product as well as possible, it is recommended to equip an article in the WhatsApp catalog with multifaceted images of the products.
Direct contact with customers: share products via WhatsApp chat
WhatsApp can be used by companies today to promote a product or service in a modern way. In fact, WhatsApp can be seen as the new Facebook in this context.
While the social media platform Facebook was once used as a good advertisement for a product, you can now achieve the same goal via a WhatsApp catalog.
Business tools such as WhatsApp Business also offer direct customer contact to clarify questions about the offers.
WhatsApp can be used like a virtual shop window. In the chat, customers have the opportunity to ask questions about the offers and you, as an entrepreneur, have the chance to switch to courteous service. Chat partners can share the offers and make them even more popular.
How to delete catalog items in WhatsApp?
Over time, it may of course happen that items in the store are no longer available for purchase or that it is necessary to update settings such as a product image or other details.
However, a customer wants to be able to find current products in the list and therefore it is important for you as an entrepreneur to save the list of active deals. Part of working with the WhatsApp Business catalog is maintaining the offers.
If you want to delete old offers from the catalog, simply click on the WhatsApp settings. Now open the corresponding catalog in the company tool. Swipe left on the desired offer and select the delete function.
WhatsApp Business Product Catalog: How to temporarily hide items?
One of the important pieces of information for customers is to be informed about items that are currently out of stock. For this step, you also go back to the catalog.
Under the “More” setting you will come to the “edit” point. Now click on the option to hide the product. Finally, you have to save the change.
What are the benefits of a product catalog in the WhatsApp Business app?
Using WhatsApp for customer communication offers a variety of advantages that every company should take advantage of in order to reach customers directly. WhatsApp Business is used to increase the visibility of a company. WhatsApp has over 2 billion users worldwide and therefore the app represents a wide-reaching platform for you.
Another advantage is the quick response time in WhatsApp chat. Customers today expect quick answers to their concerns and literally look at the clock when it comes to receiving feedback. Communication in both directions is straightforward and offers the opportunity to close deals via chat in no time.
The WhatsApp chat can also be used to provide the customer with further details about the offers. From photos to names or a description. WhatsApp is the ideal platform for modern selling.
WhatsApp Business offers a high level of security and data protection in communication
When it comes to presenting a product catalog, a company cannot forget about data protection. WhatsApp Business is committed to protecting the privacy of its customers. The customer must agree to receive messages.
In addition, end-to-end encryption is available and, of course, this WhatsApp service also places value on two-factor authentication.
Conclusion: The advantages of a WhatsApp catalog are obvious
Do you want to share information about your product or service with your customers?
Then create a WhatsApp catalog and promote your products in a very special way. Upload a photo of your offers and add a link to the web to make your catalogs as meaningful as possible.
The description should be as precise as possible and have that certain something. Catalogs in WhatsApp ideally require a very precise description of the products. This way you can reach your customers on their computers or other devices.
WhatsApp Business catalogs represent a good opportunity for modern entrepreneurs to generate new customers and inform existing customers about interesting offers.
So use the plus symbol in WhatsApp and create a catalog today. Chatarmin will be a great help to you in successfully implementing your business projects in WhatsApp.
