WhatsApp and BBDO herald the turn of the year in such an emotional way

The current WhatsApp campaign is about the collective longing that people feel in times of the pandemic when they are separated from their loved ones – and the emotional relief that a WhatsApp message can bring

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With its New Years campaign, the WhatsApp messenger service hits the bull’s eye this year. As it was a year ago, the pandemic once again gained momentum shortly before the holidays and since the beginning of this week it has been clear that at least in this country New Year’s Eve parties can only take place in the smallest of circles. This also means that many will sorely miss one or the other loved one at the turn of the year.

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