Launched in mid-2023, the model’s powder Sniffy is, in line with its Marseille producer, a “energizing powder to snort”. Like puffs (disposable digital cigarettes), it is available in a number of flavors akin to ardour fruit, strawberry sweet, contemporary mint or lemon, with the supposed goal of successful over younger folks.
Like cocaine, this powder is consumed by the nostril utilizing a pipette and guarantees a lift of vitality for “twenty to thirty minutes”. Out there for lower than 15 euros per gram, this product is principally bought on the Web.
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What is that this powder made from?
In keeping with the producer, Sniffy powder comprises arginine, an amino acid, caffeine, creatine, citrulline, taurine and even maltodextrin. Elements much like these of vitality drinks, that are supposed to enhance bodily efficiency, battle towards momentary fatigue, and even enhance endurance.
This product, though prohibited for minors, might be ordered very simply on the Web. To enter the Sniffy web site, you might be solely requested to point your date of start.
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What are the well being dangers ?
Though the model touts on its website the advantages of this powder and its festive dimension, Sniffy doesn’t disguise the undesirable results of its product.
This powder can actually doubtlessly irritate delicate mucous membranes, inflicting dryness or irritation. It will probably additionally trigger sleep issues and shouldn’t be blended with alcohol or medicines, with Sniffy emphasizing that it’s crucial to “seek the advice of a healthcare skilled earlier than adopting this methodology of administration to evaluate particular person dangers”.
What’s the goal of this new product?
Younger folks appear to be focused by Sniffy’s promotion: colourful merchandise, various flavors, engaging costs, but additionally and above all a significant advertising and marketing marketing campaign on social networks. And particularly on TikTok, the place promotional movies are flourishing, notably displaying youngsters consuming this powder.
Is that this powder authorized?
If Sniffy assures on its website that it’s authorized, many professionals hope will probably be banned, as a result of its mode of consumption imitates that of cocaine. The Minister of Labor, Well being and Solidarity Catherine Vautrin additionally desires to make this powder unlawful.
