The trade of salesperson has changed in recent years. Between 2010 and 2021, the daily life of salespeople has changed completely and does not have much of the same. With the help of CRM, automation, digitalization and even social selling, salespeople have had to adapt to the evolution of new technologies and thus re-learn how to sell. In this white paper, HubSpot and Uptoo review this development and above all imagine the contours of the future of sales managers.
The job of sales manager has changed
As you will find out in this white paper, the sales manager of the future must first and foremost digitize his recruitment process to win the war for talent and attract the best salespeople on the market. This is not a detail when we know that the sales market has been in tension for a long time. According to HubSpot: “This should not change in the years to come. It’s structural: the sale does not attract ”.
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The sales manager must also be aware of new sales professions. They have greatly evolved over the past ten years. In their white paper, HubSpot and Uptoo have listed a series of these new professions. We find in particular the Sales Development Representative (SDR), the Key Account Manager, the Growth Manager or the Customer Success Manager. Today the candidates have the power. The sales manager must therefore make people want to join the adventure.
Put an end to the lonely salesman
By downloading this e-book, you will also discover that the sales manager must be able to give his teams the desire to learn. It needs to be an integral part of the sales force culture. The role of coach of the manager of the future takes on its full meaning here.
For HubSpot and Uptoo, it’s time to end the image of the lone salesperson. Team spirit is the key to success for salespeople. Establishing a time when the whole sales force is together can be a solution to share and make good sales practices concrete. Don’t forget to download this white paper in order to adapt your managerial processes.
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