Harry Styles could launch a brand of beauty products. No, you’re not dreaming. According to the fan account @TheHarryNews, the style icon and singer of Watermelon Sugar would follow in the footsteps of Kim Kardashian, Kylie Jenner, Selena Gomez and Rihanna, and would have created a new company with Companies House, the UK equivalent of the Trade and Companies Register, on May 25.
The nature of the business is described as a “perfume and cosmetics wholesaler” which could mean anything from nail polish to eye shadow to lip gloss, with Harry Styles as director. So what could the artist’s beauty brand look like? Answer by four.
1. What brand name?
According to Companies House, the company was registered under the name of Pleased As Holdings Limited, which could suggest that the brand will be called Pleased As. As in: “as pleased as Punch” (“Happy like everything” in French). According to the Internet, “as pleased as Punch” is an idiomatic expression derived from the puppet show Punch and Judy. Still relevant today, this expression is used today to denote a great sense of pride or pleasure, which is perfect for a brand of beauty products in a world that celebrates makeup as a source of fun and excitement. creative expression.
2. For whom?
Everyone, of course. Defender of gender fluidity and self-expression, Harry Styles does not hesitate to break social norms. In collaboration with the stylist Harry Lambert, the former star of One Direction, 27, is seen regularly on stage and on red carpets in revolutionary outfits signed Gucci or Harris Reed, a designer of unconventional clothing, who launched his own collaboration with MAC at the beginning of the year.
As for makeup, Harry Styles Most certainly knows it, if we are to believe the cover of Beauty Papers last year and his passion for nail polish. Proof with the black alternative look he wore for the 2019 Met Gala. All of this points to a brand with a strong message of inclusiveness, a brand that approaches beauty with a sense of play, freedom and creativity.
3. What products will Harry Styles offer?
First of all, let’s talk about the visual aspect. I see pearls, leather, rhinestones and strong references to the 1970s – a mix of masculine and feminine, underlined by a rock’n’roll sensibility. Do you remember her look for Grammys of this year? It’s that blend of sweetness and harshness, an unmentionable attitude bottled in sustainable packaging, and potentially photographed by Tim Walker, the master builder of the album cover Fine Line from Harry Styles. As for makeup artists, the artist has worked with several of them over the years, from Lou Teasdale, at the time of his boyband, at Thomas de Kluyver from Gucci and Lucy Bridge for the visuals of his albums, all famous for their daring approach to color and their ability to think outside the box.
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