What will change on Facebook in August

This has been the trend for a few months, following the dazzling success of the TikTok social network and its videos, most other social networks are trying to emulate it. For example, Instagram launched a series of tests at the end of July to become more like TikTok, although the transformation was put on hold following negative feedback from several users.

Read also: Why Instagram is becoming like TikTok

Thus, this month of August, it is the turn of Facebook (which, like Instagram, is part of the Meta group) to modernize by taking the example of TikTok, a social network developed by the Chinese company ByteDance.

Facebook is rolling out a new algorithm that should give users more control over what content they can view. There will be concretely two different tabs. The first, called “Home”, will be a sort of “discovery engine”. The second, entitled “Feeds”, will allow the user to see the publications of the pages, profiles and groups he follows. Suggestions of pages and profiles to follow according to individual preferences will also be available on Feeds.

Up to five profiles per account

In addition, it will soon be possible to create several profiles from a single account and therefore a single email address. Up to five profiles can be operated with the same identifiers. And unlike the main account where the user must always use his real identity, the additional accounts will be able to use pseudonyms. Of course, false statements and impersonation of public figures will always be prohibited.

Finally, currently, 15% of the content displayed on Facebook is automatically selected by an algorithm. This content corresponds to “recommendations”, i.e. profile publications that the user does not yet follow. The goal is to “discover new communities and new content” according to Facebook, or in other words to advertise. From this month of August, the proportion of these “recommendations” will begin to increase, on Facebook as on Instagram. The boss of Meta, Mark Zuckerberg, has indeed announced during a conference call with his investors that recommendations should represent approximately 30% of visible content by the end of the year.

All of these changes are meant to help Meta get back on the path to growth, as the group is struggling financially.

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