The Argentine striker has been one of the jewels on the market for many years, so he has a contract at the height of his figure.
He has been playing for FC Barcelona for a lifetime. But Lionel Messi has not only been attached to the Catalan club since his adventure in the world of football began. It is also strongly linked to a sports brand that has been with him for many years.
WHAT SPORTS BRAND DOES YOU SEE AND SPONSOR MESSI?
Leo Messi is one of the most attractive sports figures for all brands. And it’s not for less: the Argentine international is the best footballer of his generation, he has won six Ballons d’Or and all possible titles with FC Barcelona.
In that sense, any sports brand would like to have the figure of Messi, because ‘La Pulga’ is also synonymous with success. But only one of them wears it when the ’10’ jumps onto the field of play, or when they wear sportswear at an event or in the garden of their house (not the Camp Nou, which too).
AND If there is a sponsor that has marked Leo’s football career, it is Adidas. The German firm and the Rosario genius joined their paths 14 years ago, in 2006. At that time, Messi was just beginning to emerge. Long time, goals and titles later, in February 2017, The link was strengthened with the signing of a lifetime contract while the albiceleste crack is still active.
Although the contract figures have not been released, it is clear that Messi a lot of money was secured thanks to the link he has signed with Adidas for the last time. A figure that, hopefully, translates into several million euros.
Al Messi dressing up with Adidas, rivalry with Cristiano Ronaldo also grows stronger in this regard , since the now Juventus forward, formerly of Real Madrid, is the flagship of the competition of the German firm, Nike.
In fact, the paradox that has been given in this regard has always been very curious : Messi shone with a Barcelona sponsored by Nike, while Cristiano Ronaldo did the same with a Real Madrid sponsored by Adidas.
WHAT OTHER BRANDS SPONSOR MESSI
Obviously, Adidas is not the only firm that pays for Messi to promote them. The top historical scorer of FC Barcelona has agreements with 13 different sponsors with whom he pockets, according to the latest report from Forbes magazine, $ 35 million a year.
For example, Huawei is one of the sponsors that contributes the most annual money to the Argentine. Messi reached an agreement with the Chinese brand in 2016, while Mengnui Group , a company dedicated to the manufacture of dairy products, also sponsors Leo.
In 2013, Messi became the ambassador for Ooredoo , a multinational company specialized in telecommunications. Also in the Middle East, the Albiceleste international was named global ambassador of the Expo2020 Dubai in 2016.
Messi is also the image of the video game brand Konami . In fact, the Argentine star stars on the cover of the eFootball PES 2020 soccer simulator. Konami is also a sponsor of FC Barcelona.
On the other hand, Pepsi, Lay’s and Gatorade , all of them owned by PepsiCo, have an agreement with the 10 for some years, with the ’10’ starring in television commercials, posters, and various publications on their Instagram account.
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Also noteworthy are its commercials for Mastercard , having filmed the first in early 2018, when the Argentine starred with Neymar in an advertisement to combat child hunger. And with Jacob & Co , a company dedicated to jewelry and wristwatches, reached an agreement in early 2019.
Finally, Messi has an agreement with Cirque du Soleil, a company that performs a show inspired by the professional and personal career of 10; and also with the Hawkers brand of sunglasses, which curiously is the only one of the 13 companies founded in Spain.
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