Monday.- Digital marketing is a career that few took importance in the past but due to the arrival of the pandemic it has taken center stage in companies. The new normal pushed digital sales, therefore, the need to generate presence and positioning in digital media.
What used to be the face of a company was its premises or its offices, is now its website or social networks, these means of information / sales being of importance to the point of influencing the decision of a potential client to acquire the product or service.
The internet, social networks and websites are key in this new normal in sales that is here to stay. And in order to dominate these digital channels, we must have digital marketers who are the specialists in the field.
“A marketer can work in different sectors. His knowledge adapts to all types of planning. You can work in any industry, whether in the product or service sector, in public or private entities. They can be located in banking, retail, education, the hotel sector, health, production, among others ”, says Elizangela Sosa, director of Innovation and Development at ISIL.
What are the skills that a digital marketer should have?
- The general qualities of a marketer, is a curious, empathetic and proactive person who can anticipate changes and the different needs of consumers.
- He must also be an innovative person and not afraid of changes, since the market changes very quickly and it is essential that this professional is able to provide new solutions and alternatives aimed at the end customer.
- Finally, you must have a great interest in new technologies and social networks, as these will be the new tool to direct your campaigns.
These are the digital professions that you can dedicate yourself to studying digital marketing and its main characteristics.
- Digital Marketing Manager: These professionals are responsible for developing and supervising a digital marketing strategy for companies.
- Digital Account Manager: These professionals are in charge of planning, developing and managing the digital strategy of the clients, to improve the digital presence of the company in order to achieve the planned objectives.
- Community Manager: A social media manager is the beginning of many digital martekers. Its function is to be the bridge of connection between the brand / company with the public.
- Digital Communication and Brand Manager: the manager of the digital communication of a company creates initiatives for a company. He directly supports the Marketing and Commercial departments.
- SEO Content Manager: This professional considers all aspects of search engines and provides strategies required to find people who require the services or products of the companies.
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