Comes the new proposal to replace IGTV and expand your capabilities. Among other interesting news, you can publish up to 60 minutes of content directly on the feed. We explain what is Instagram Video and how does it work.
Index
- Introduction
- IGTV evolves to become Instagram Video
- A step forward in full-length video integration
- Tools for professionals and improvement of interaction
- Tips for making a great post on Instagram Video
Introduction
Meta, the name by which the parent company that encompasses proposals such as Facebook, WhatsApp or Instagram is now known, has just announced the Instagram Video Launch. It is a new proposal that arrives to simplify and unify the publication of this type of format in the well-known social network.
As the company itself has announced, Instagram Video plans to replace some of the proposals that for several years have been IGTV’s hallmarks. One of the most interesting, the possibility of post up to 60 minutes of video, this time directly in the feed of our profile. In this way it would no longer be necessary to open the app specific to IGTV.
With these changes he pursues without a doubt strengthen your presence in the competitive video industry. According to calculations provided by Instagram itself, in 2021 the videos seen in our smartphones they will represent up to 78% of total mobile data traffic. It is such an important percentage that it justifies all the efforts made.
Platform changes: IGTV evolves to become Instagram VIDEO
There is a reality that helps to understand these movements: IGTV has never quite succeeded. It appeared in 2018 as a decided bet on the vertical video format. Also as an attempt to compete face to face with the almighty YouTube. But his path has been full of obstacles.
The first, that you had to use a app parallel to take advantage of the service. Hooks like the ability to post longer videos collided with ease of use and a unified experience. I had interest for brands and great creators, but it did not fully penetrate the general public.
The lace has been the success of TikTok, especially dizzying during the quarantines of the first months of the pandemic. Instagram is not a platform that hesitates when trying things, but for the user it could be too much to have to choose between post normal, Reel, Stories e IGTV.
Instagram VÍdeo, a step forward to integrate long-term video on Instagram
From the company it has been explained that IGTV won’t go away as such. It will be the destination for those who visit Instagram to enjoy only video, so it will undoubtedly remain in the background. To begin with, because Instagram Video ‘matters’ its great benefit: be able to publish very long videos, up to 60 minutes long.
And above all, that it is available much more at hand. Publishing videos in this format will from now on as a post standard, without having to change applications. There is also a tab accessible directly in our profile of user. In other words, integration has been gained.
There are more advantages. For example now you can tag both other users and places, the appearance of new filters with which to ‘play’ and the option to edit the duration of the video to adjust it to our needs. Changes that make this option a more interesting alternative to Reels or Stories.
Tools for professionals and an improvement of the interaction, keys in Instagram Video
Have been announced other details designed to promote interaction, both with our publications and with other users. Although what we upload to Instagram Video can be extended to 60 minutes, it can be linked to previews in bio. These will have a maximum of 60 seconds or 15 if they have ads.
In this regard, content creators will benefit greatly With the change. Not only because of the integration of the format to facilitate the connection with your audience, but also because the metrics and analysis tools are integrated. Thus, the statistics of the posts of photos and videos will be available together.
Another of the most striking aspects is being able to have full-screen, full-length videos, take a look. You simply have to touch anywhere in the video to enter this mode that takes advantage of all the screen space of our mobiles, an experience without a doubt more striking.
Tips for making a great post on Instagram VIDEO
Once the news that Instagram Video offers is known, it would only remain to be able to make the most of them. And for it it is advisable to take into account several tips of use. The most important is to dedicate enough time to make it attractive to our various types of audiences.
Although we have the opportunity to extend ourselves an hour, perhaps what we have to tell does not deserve such an extreme duration. Communicate well, making a pleasant presentation and be able to adapt to the interest of the story it is crucial to retain the attention of visitors.
Finally, we can diversify exploring all the possibilities offered by the platformlike effects and music. As well as those of other external tools, from the timelapse to templates. And being attentive to the statistics will allow us to check which contents are the ones that work best.
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Images | Cover page: photo by Sergey Tarasov on Unsplash. Interior Images: Posted by Instagram on its official website.
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