This book is part of the collection What is there to know about…? It is aimed at all the curious and those who, not being so curious, need to know or are interested in learning about the subject.
This Collection was created with the idea of bringing the legal world closer to anyone. That is to say, both to the common citizen, who has not studied Law, and to the legal professional who is not a specialist in the matter. Of course, it is also aimed at all students and professionals who, despite not belonging to the world of Law, need to have specific knowledge on a subject.
Likewise, the Lawyer is offered those subjects that are essential tools for the development of his office.
The books in this collection use clear, simple, and direct language and are approached from the point of view of the person dealing with the problem. They are an easy and enjoyable way to acquire knowledge.
other titles of the Collection What is there to know about…?
about the collection
Chapter 1. Introduction
Chapter 2. A Brief Introduction to Marketing
Chapter 3. The environment and competition: information is power
1. Market studies
2. Studies of the competition
3. Consumer studies
Chapter 4. The product or service: adapting it to the consumer is the key to success
1. Product portfolio
2. Brand and visual identity
3. Branding
Chapter 5. Price: a way to segment our customers and position ourselves
1. Marketing Strategies
Chapter 6. The processes: the internal machinery of our law firm
1. Internal operation of the company
2. Digitization
3. Labor policies
Chapter 7. People: the energy that drives our law firm
1. Marketing internally
2. Internal communication
3. The Internal Communication Plan
Chapter 8. Distribution: or being at the right time and in the right place
1. Distribution channels
Chapter 9. Promotion: see and let us see
1. Communication
2. Advertising
3. Public Relations
4.Digital. Social networks
Chapter 10. My strategic marketing plan: the cooking recipe
2023-09-06 21:46:18
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