“Club culture pervades the city. It activates the urban population and is a building block for the development of social responsibility. Here people learn together and a desire for cultural diversity is aroused. We want to further develop this with commitment and describe it better through the study ”. – Jürgen Enninger, cultural advisor
What is the “value” of music? What role does club culture play in the city? And what are the effects of Corona in this area? A study will deal with all these questions in the future.
Economic, cultural and social value of music
The study should not only focus on the monetary value of music for the economy. In addition, the cultural and social value of music should be determined. In addition to data on sales figures, gross value added and number of employees, other clues as to the importance of music for social structures are collected.
In Augsburg, the “Roy” pop culture prize and the “KaraUke” series of events are to be examined more closely. The “Roy Award” is presented every year as part of the Modular Festival in Augsburg and up to 100 people come together to play the ukulele on “KaraUke evenings” in the Provino Club. Here the study wants to find out where the interfaces between culture, economy and urban development lie and how politics and administration can react to them.
Funded by the federal government
The study not only takes a closer look at Augsburg’s music industry. Hamburg, Hanover, Stuttgart, Cologne, Bremen and Munich commissioned the study together with Augsburg. This was made possible as part of a project funded by the Music Initiative of the Federal Government Commissioner for Culture and the Media. The advisor for culture, world heritage and sport, Jürgen Enninger, brought the study to Augsburg. He expects a lot from the study: “The club culture is a partner at eye level for the cultural self-image of Augsburg. It is now important to shed light on this meaning and to develop it further on the basis of this knowledge ”.
Club culture and Corona
The effects of the corona crisis are part of the study. A survey will ask about losses due to the pandemic and sales expectations for the next year. In addition, aid measures by the federal, state and local governments are analyzed for their effectiveness. If you have a company in the music industry, are self-employed or freelance in the music sector, then you can already take part in the survey. You can find the link on the website of the city of Augsburg.
–
