The appearance of Starbucks The Yangpyeong DTR. yunhap news
– Starbucks Coffee Korea stopped selling the’The Yangpyeong DTR Starbucks Card’, which was launched exclusively at The Yangpyeong DTR branch, after a day of release. This is due to side effects such as waiting for the card all night from the previous night to purchase the card and forming a long picture.
Starbucks announced that it will stop selling the The Yangpyeong DTR Starbucks Card, which was released on the 26th, from the 27th until the quarantine stage stabilizes. The Yangpyeong DTR (Drive Through Reserve) is the largest Starbucks store in Korea. The Yangpyeong DTR card is a non-contact payment method of wood and was expected to be sold at a limited number of 900 per day.
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The Yangpyeong DTR Starbucks Card. Photo starbucks
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The news of the sale of the’limited edition card’ crowded in like clouds. Some were on standby from the night before, and it is known that around 9 am, just before the opening, about 100 people lined up to the parking lot. In the industry, it is pointed out that it is questionable whether it is appropriate to conduct limited-edition marketing in this situation.
In fact, this is not the first time the controversy surrounding Starbucks limited-edition products. Recently, police even dispatched a Starbucks store located in a shopping mall in Seoul. This is because people who wanted to purchase the’Starbucks Special Edition Playmobil Figure-Buddy Set’ had a fight saying they came first.
Reporter Jang Joo-young [email protected]
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