Nike’s relationship with Tiger Woods, in terms of business and brand association, is only comparable to the one the Oregon company has with Michael Jordan. The first agreement was signed in 1996 as soon as the golfer turned professional and the “swoosh” He accompanied him in each of the 15 celebrations he had in the golf majors.
That is why it generated such an impact when in January both parties announced that they were ending the commercial relationship. after 27 years.
“Throughout our partnership, we have witnessed along with the rest of the world how Tiger not only redefined the sport of golf, but broke barriers for the entire sport. We’ve seen him break records, challenge conventional thinking, and inspire generations of people around the world. “We are grateful to have been part of it.”Nike wrote in a statement.
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What brand did Tiger Woods wear at the Augusta Masters?
Since he broke up with Nike, Tiger only appeared in one tournament: at the Genesis Invitational in Los Angeles, and only played two rounds due to the flu.
The Masters, the first major of the season and on the magnificent Augusta National court, is the perfect setting for Tiger to show off and highlight his new sports clothing.
This is Sun Day Red, a brand created by Tiger himself in alliance with TaylorMade, one of the main manufacturers of golf accessories. The name is a play on the word “sunday red.” because of the color of the shirt that Woods always wears in the last round of tournaments.
What clubs does Tiger Woods play with?
The SDR logo is obviously a tiger and at the brand launch, the 48-year-old golfer said that “Over the years I have learned a lot and have a lifetime of experience adjusting clothes and shoes to help me play better. There are things I could tell you that no one knew and that I was doing in these years. “I’m ready to share those secrets with the world.”
As for the sticks, Tiger will continue playing with TaylorMade, just as it has done since 2016, since Nike stopped manufacturing woods and irons for this sport.
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