Rosé is introducing ‘Somaek’, a Korean mainstream culture, on her overseas YouTube channel. Vogue YouTube video capture
While the song ‘APT.’ by girl group Blackpink Rosé (Park Chae-young), which is based on the ‘apartment game’, a Korean drinking culture, is causing a sensation around the world, ‘Somaek’ and ‘Kimchi Fried Rice’ introduced by Rosé There is also a lot of interest in Korean culture.
In the ‘Apartment Game‘, participants sit in a circle and place both hands in one place as high as an apartment in response to the command ‘Apartment Apartment’. When the tagger calls out the number of the floor (number), the hands are removed one by one starting from the bottom, and the person who gets caught by that number is punished. It is a drinking game.
‘Apartment’, which Rosé participated in writing and composing, is a song called ‘Apatue’, a kind of Konglish for the English word ‘apartment’. It is a highly addictive song with a cheerful rhythm and the repeated lyrics of ‘apartment’.
Bruno Mars, a famous American pop singer who collaborated with Rosé this time, waves the Korean national flag and shouts “Cheers, Cheers” in the music video for ‘Apartment’. This music video is so popular that it has surpassed 200 million views in just 11 days since it was released.
American pop singer Bruno Mars waves the Korean national flag in the music video for ‘Apartment’. ROSE YouTube video capture
‘Apartment’ is also sweeping the US Billboard and UK Official Charts, which are considered the world’s two largest music charts. She entered the US Billboard’s main single chart ‘Hot 100’ at number 8, the highest ranking among Korean female singers, and is on a high by ranking at number 4 on the UK’s official single chart ‘Top 100’.
In particular, Rosé recently appeared on the YouTube channel of a famous American fashion magazine and demonstrated the ‘Somaek’ manufacturing method while introducing the Korean drinking culture, which is the background of ‘Apartment Game’.
In the video, Rosé says, “In Korea, beer is called beer.” “The ‘so’ of soju and the ‘maek’ of beer are called ‘so-maek’,” he said, adding, “So-maek is my favorite alcoholic beverage when playing apartment games.” Then, he poured soju and beer into a glass, stuck a spoon into the bottom of the glass, and drank the foam.
Rosé is making ‘Somaek’. Vogue YouTube video capture
He also attracted attention by introducing Korean food, such as making Cheongyang mayo sauce to eat with dried squid as a side dish and kimchi fried rice with Spam, red pepper paste, and kimchi broth. This video became a hot topic at home and abroad, exceeding 4.06 million views as of the 31st.
Rose is making ‘Kimchi Fried Rice’ with Korean spam, kimchi, red pepper paste, and kimchi broth. Vogue YouTube video capture
Korean netizens who saw the video also posted on social networking services (SNS), “The wheat-to-wheat ratio was almost 1 to 1,” “This video even became a popular video in the U.S.,” “MZ is a patriot,” “Korean culture is global.” It received a series of favorable reviews, including “It seems to be used hiply in the market” and “It openly publicized Korea.”
Hite Jinro, a domestic liquor company introduced by Rosé on this day, showed the highest stock price increase this year, with its stock price soaring 6%. Thanks to this, Hite Jinro plans to carry out SNS marketing related to Rosé’s ‘apartment’ in the future.
As the song’s popularity soars, mainstream K culture is also showing signs of spreading globally. Industry officials predicted that if Korean culture, such as the ‘Somac Challenge’, is further spread through various platforms, a dramatic increase in soju exports can be expected.
Rose making and eating kimchi fried rice and somaek herself. Vogue YouTube video capture
Reporter Kim Eun-hye ehkim@nongmin.com
