What is morphological treatment and the benefits for face and body

“Personalization” is the word that guides the latest developments in the cosmetics sector. Through the study of the skin, biological factors and also the morphology of each individual, the protocols dedicated to face and body care are becoming increasingly tailor-made, as if tailored to the needs of each individual. A rise that reflects, as often happens, the increase in demand from consumers. According to an analysis by Grand Review Searchonly the demand for customizable beauty products will record an increase in the compound annual growth rate (CAGR) of 8% until 2030, making the customized cosmetics the industry leader.

In the specific case of paths dedicated to body care, alongside the now widespread biohacking techniques, a type of approach is making its way that looks at the genetic and epigenetic characteristics of each individual: morphological treatment.

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What is morphological treatment

The morphological treatment derives from the scientific evidence that emerged more than two thousand years ago from the studies of Hippocrates, the Greek doctor who founded Western medicine, on the language of body shapes or, precisely, morphology. According to this evidence, there are a total of four existing morphological constitutions: the lymphatic, the bilious, the sanguine and the nervous. Beauty Expert Guenda de Filippi explains it, explaining how the exclusive method Maybe has been developed precisely to work in synergy with each morphology. “The most interesting thing is that this type of approach not only allows us to better identify the imperfections to be treated, but rather leads us back to the causes that trigger these problems and, therefore, to intervene directly on their origins and ensure lasting results”, explains the expert.

In the case of Mebi, an acronym which stands for Integrated Biological Aesthetics Method, specific cosmetics and supplements have been developed which allow, through a holistic approach, to intervene on each of the four dominant morphologies. To understand your own, the most important thing is to undergo an initial diagnosis phase, in which both genetic and epigenetic factors are evaluated, such as habits, character, personal care and state of well-being. Through this anamnesis, the beautician is able to first identify the dominant morphology and, at the same time, to build a tailor-made protocol, predefined but customizable according to each individual’s personal characteristics.

Then we proceed to the morphological rebalancing phase, where through the combination of professional cosmetics and the innovative IR Beauty Expert technology we act directly on the internal causes that have generated certain blemishes. “This face and body technology combines in harmony with the method since, using far infrared rays, it mimics the energy produced naturally by the body, acting in the first place on inflammation – which is also always at the basis of a blemish“, explains de Filippi.