Los customers and loyal followers of Zara, The flagship of Inditex, the days are numbered for the premiere of Zara Pre-owned, a second-hand clothing platform that will debut in UK 3 November. This is a pivotal date for the company, since reusing and reselling clothes is not just about sustainability: second-hand is a sector of the fashion industry that could overtake fast fashion in 2030, according to the study by Consumer Trends 2022by the consulting firm Samy Alliance.
What is known about used Inditex Zara
Zara used it will be a brand new service it will be available in Zara UK stores, Zara.com and its mobile application. “It will be a new space that UK customers can test to make more sustainable decisions about their used clothing and help reduce waste and the consumption of new raw materials,” the company said in a statement. Specifically, it will offer the following services:
- Repair of any used Zara garment of any season. These services range from replacing buttons and zippers to repairing seams. The customer can perform the entire procedure on line or in a Zara store.
- Resale of Zara garments through a secure platform. It’s a customer-to-customer process, where people will be able to resell or purchase any Zara item from any collection. This space will be organized by product categories with detailed information on each item, including current images provided by the seller and original product information provided by Zara.
- Donation Zara clothes. The company’s customers will be able to request that used clothing they wish to donate be collected at home and then delivered to institutions such as the Red Cross. It is an extension of the clothing container service that is already found in some of the company’s plants.
Inditex’s second-hand Zara, a further step towards sustainability
Zara United Kingdom explains in a statement that this new platform on Zara’s website and mobile app is another action that is part of Inditex’s plan to focus on ssustainability and progress in its commitment to the circular economy.
The truth is that sustainability has become one of the axes of Inditex. Thus, this year, under the Sustainability Innovation Hub de Inditex, The company announced its participation in the start-up CIRC, which develops a technology that provides solutions in areas such as industrial-scale recycling of polyester and cotton textiles.
Also, Inditex recalled in the presentation of the results of his first semester that he was a member of the Regenerative Production Landscape Collaborative (RPLC) program, in which the Laudes Foundation, IDH The Sustainable Trade Initiative, WWF India, Action Social Advancement (ASA) and other brands,
governments, the private sector and the civil sector work together to promote regenerative agriculture and the restoration of ecosystems in an area of 300,000 hectares in the states of Madhya Pradesh and Odisha (India).
Zara enters the second-hand market
This commitment to the industry the second hand is not just about sustainability. The new generations have already integrated the purchase of used objects into their consumption habits. Hence, the rise of platforms such as Wonfocused on selling clothing, or wallapopwhere users can find a multitude of second hand items.
In this sense, the study Consumer Trends 2022from Samy Alliance revealed some key data such as that second-hand fashion will double on fast fashion in 2030; whereas in 2020 33 million people bought second-hand clothing for the first time; and that 76% of these first-time buyers will increase their investment over the next five years.
The second hand of H&M and Zalando
These good prospects for the second-hand sector are certainly known by other giants in the sector fast fashion like H&M and Zalando, who already have their own used clothing platforms up and running. Therefore, the Swedish company has participated in the platform since 2015 Sellpy, what todraws on the global supply chain of H&M e manages the seller’s pickup process, photography, sale and shipping. For its part, Zalando launched the space in 2020 Zalando used, where customers and users can give their garments a second life or buy used garments at a lower cost.
