Home » Business » What helps when everything gets more expensive? Just one strategy – and it’s not just about saving

What helps when everything gets more expensive? Just one strategy – and it’s not just about saving

Everything gets more expensive.

This saying has been with me for as long as I can remember. And that’s been a while.

I remember my first independent purchase with my own pocket money. It was supposed to be a bar of chocolate, the red one from Lindt.

Against the background of what my parents said, I took 5 marks with me. That seemed expensive to me, but reasonable. Half a century later, the tablet still doesn’t cost as much as I pocketed at the time.

Everything is getting more expensive again: electricity, heating, bread, petrol, rent, loans.

However, it is – and therefore the introduction – always a question of perspective: flying within Europe for 9 euros was never realistic. Buying a kilo of pork for less than 10 euros could not feed a pig or its shepherd. And when it comes to the T-shirt from Asia, which hangs colorfully printed for 3.99 in discount stores, not everything is going right either.

We suspected it, but we preferred not to ask.

It’s time for a change of perspective: Let’s buy what is necessary. And if there’s anything left, something that’s worth something to us.

We leave the rest hanging, standing, lying.

Elsewhere that means saving to death, I call it: appreciating.

Haven’t we all longed for the real things and then settled for the fast-moving?

Now is the time to do things differently.

What a chance!

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