Lionel Messi is not just a machine to panic statistics. Threading goals, of course, is his first trademark, the one he prefers and masters the best. But he also knows, by ricochet, mark and make mark the others, by stacking the partnerships and by aligning the zeros on the contracts. Certainly less diversified and lucrative than those of his eternal rival Cristiano Ronaldo, the brand and image of “la Pulga” remain immense according to the specialists we were able to interview.
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