The insurance comparators that are in the market and some of the best known brands in the sector, they limit themselves to offering the cheapest insurance, regardless of the real needs of each user, obeying very limited variables. As if all insurance were the same. A perception totally remote from reality that is discovered when an accident occurs. When it’s too late
In a ironic tone, the campaign invites reflect on this fact, putting in value the tranquility of having an insurance that responds properly when we need it. Because in the face of a claim, no one would feel relieved to have taken out the cheapest insurance. Well, the protagonist of the campaign, yes.
The campaign will have presence on TV and digital with an execution of 20 “ and three 10 ”in addition to 5 radio spots, digital Mupis and posters at point of sale.
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