Almost every time we hear the name of Bad Bunny, it is accompanied by good news. And there are many successes that the Puerto Rican has achieved in recent years. The last one, that the recent record of him, a summer without youset Billboard sales records as well as Spotify and Apple Music digital music platforms
This has been detailed by the artist’s representatives in a statement, who have celebrated that the album debuts making history again as the second album completely in Spanish to lead the Billboard 200 list.
a summer without youIt is also the artist’s fifth consecutive album to debut at #1 on the “Top Latin Albums” chart as well as the “Latin Rhythm Albums” chart. The album has also sold 274,000 units, equivalent to more than 356.55 million views. But what are the keys to its success?
‘Moscow Mule’
One of the reasons is Moscow Mule, theme with which the reggaeton singer’s new work starts. And it is that said hit has become the Latin song with the most reproductions on its first day in the history of Apple Music, surpassing the numbers collected by Yonagunialso by Bad Bunny.
But it is that, beyond that theme, all the other 23 songs on the album have debuted on the Billboard 100 list, being the largest number of simultaneous entries to said list made by an artist who sings completely in Spanish.
In addition, on Spotify the album already has the most reproductions of this 2022, which makes it the most listened to artist for the second consecutive year.
endless collaborations
The bad rabbit is always accompanied. We have seen him in other works, in which he had star collaborations, even coming to propose an album with J. Balvin.
This time it was not going to be less and Benito has surrounded himself with other vocalists who are also at the top of the music scene such as Rauw Alejandro, Jhay Cortez, Chencho Corleone, Tony Dize, Bomba Estéreo, The Marias and Buscabulla.
A most studied marketing
Many were waiting for this new album to come out. And we are not referring only to his fans, but to other curious people who wanted to know what this new job was going to consist of after all the publicity that the Puerto Rican was announcing. He even came to create an original strategy with which he put his famous Bugatti up for sale at 3.5 million dollars. Those interested who called were able to listen exclusively and before anyone else to one of his new songs.
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