What do hosts, city and showmen lose?

“A tent has to go to the TÜV every three years, even if it is not used due to Corona.”

Michael Hahn, landlord on the Kiliani–

The other showmen on the Kiliani also have problems, because there are also costs that are incurred despite the cancellation of the event. Showman spokesman Heiner Diestel explains: “We have to pay leasing installments for trucks and the loans for rides are paid off in the long term.” Costs in the seven-digit amount arise when purchasing new rides. Here, of course, the showmen plan with regular income. For some smaller showmen and stalls, the city of Würzburg has now created the opportunity to sell their goods at the Lower and Upper Market in the coming weeks. So at least a touch of Kiliani moves into Würzburg.

After cancellation: City gets away with a black eye

A festival like the Kiliani with 800,000 visitors is also of enormous financial importance for the city of Würzburg. According to town hall spokesman Christian Weiß, the city is getting away with a black eye because, for example, no advertising has been placed, the extreme internal personnel expenditure remains natural. Income, such as the 200,000 euro stand rent that Kämmerer Robert Scheller has planned in the household, naturally falls away. The city also saves a lot of expenses in toilet houses, regulatory agencies or security companies. Income and expenditure are roughly the same whether Kiliani takes place or not.

It is not so easy to calculate the economic consequences, of which the city of course also benefits indirectly through tax revenues. At the Oktoberfest, it was announced that the cancellation would result in the loss of 1.23 billion euros in economic value. It is of course difficult to break it down to the Kiliani, especially because the entrepreneurs involved are stingy with numbers about Kiliani, but: A study commissioned by the German Showmen’s Association (DSV) in 2018 that analyzes the economic factor Volksfest delivers results that are true Get popular festivals all over Germany, but at least reveal a tendency in relation to Kiliani.

The study calculated that approximately € 2.30 per visitor goes to municipal budgets. Extrapolated to 800,000 Kiliani visitors, that’s over 1.8 million euros. But the domestic economy benefits even before the visit. According to the DSV study, a festival visitor spends almost 30 euros outside the festival area, for example for public transport, in retail, in the hospitality industry or for taxi rides. At the Volksfest, a visitor then spends around 25 euros per visit. This means that the Kiliani has a total turnover of 20 million euros.

Festbier not yet brewed

But not only the showmen and the landlord benefit from this. The catering businesses on the Kiliani in particular source their goods from Würzburg or the surrounding area. The beer, for example, comes from the Würzburger Hofbräu. However, their losses have so far been limited due to the cancellation. “Since our festival beer is traditionally only brewed especially for the Kiliani Volksfest at the beginning of May, it did not start when the Volksfest was officially canceled,” reports Matthias Klingbeil, Product Manager at Würzburger Hofbräu. Although the catering and event business at Hofbräu is suffering very badly from the Corona crisis, this can be easily countered by the increased home consumption.

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• Wurzburg

• Tim Eisenberger

• Beer tents

• Breweries

• Fairground rides

• Hotel and catering trade

• Kiliani

• costs

• Michael Hahn

• Oktoberfest

• City of Wuerzburg

• tax income

• TÜV

• Insurance

• Folk festivals

• Würzburger Hofbräu

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