One of the questions that fans of Xbox and its IP have been asking the most lately, especially after the global uproar caused by the purchases by Microsoft of, Bethesda on the one hand, and Activision Blizzard on the other. Two well-known mega companies in the industry that have a lot of IP under their arms, but lately none are powerful enough to become a face of Xboxlike the Master Chief of Halo for example.
Through the years, Xbox It has been characterized by having an iconic image that everyone recognizes as soon as they see the first pixels, and it is the Master Chief. That Halo character is already a symbol at this point, a true emblem of the brand that draws a large number of followers worldwide, including this editor. However, if we think a little further and look at the space, Xbox has only one big picture, one icon to recognize, and I think it’s time to go for some new and pervasive IP to increase that radius.
The creators of The Elder Scrolls Online are working on a new IP for Xbox
Great titles, few icons
Nowadays, if we start analyzing all the studios that are currently owned by Xbox, we will notice that in addition to being a large number, they are the most diverse, successful and great that exist. Each studio is focused in some way on a particular genre, giving Xbox a huge range of variety in its games, such as driving, shooters, RPG, platforms, simulation and much more. However, this large number of genres are subdivided into many titles, and these at the same time into more. The foregoing results in the fact that, despite having many games around it with great features and quality, none really stand out enough to say: “this is Xbox”, losing themselves over time.
It is important to say that now Xbox has the power and the ability to create new franchises, new IP that they conquer not only for their history or graphic quality, but that they go further, and conquer for being Xbox, for having the fundamental values and pillars of what it means to be and play on Xbox, just as Halo did for years. This is not easy to achieve, on the contrary, it requires years of intense development and marketing work, but Xbox now has what it did not have before, large teams of creatives willing to let their imagination run wild by creating new things, for penetrating the industry with your ideas, and that’s the most important thing of all.
You have to know and understand what the work of a video game developer means, that is why the industry acquires so much value when good titles appear, because more than a job, they are stories and experiences that are reflected in a project, that are transferred and recreated the player in a virtual setting, provoking feelings and emotions that make him forget his reality, activating the imagination and feeling powerful, something very nice to experience. To emphasize the above much more, is that Xbox needs new franchises, new ideas that are willing to fill all the gaps of the players, and that now after a long time, it has the capacity, the time and the money to be able to create them.
What could the new Xbox IPs look like?
Right now, Xbox is one of the most powerful video game companies in the world, with many studios and creators under its helm who are willing to re-experiment and innovate with fresh ideas. Xbox must know how to return to its origins a bit, when he first trusted a small studio of great creative minds, who made the first Halo possible.
Phil Spencer: “Xbox is planning new and ambitious ideas for the future”
Now, in the year 2022, he must do the exact same thing, but with all the studios he has acquired, such as Bethesda, Activision and many others. It should not only continue existing franchises (which is a great thing to do), but go further and create new game experiences, powerful new stories that directly and lastingly penetrate the players. Many of us praise Halo and its entire history, but it is time for more protagonists to come to the film and make us say that Xbox is not just Halo, but a long list of exclusives with great characters.
Activision Blizzard, one of the world’s best valued companies of yesteryear, is now under the leadership of Phil Spencer. A company behind hits like Warcraft, Starcraft, Overwatch and many others, which has been characterized by creating unforgettable characters, now it must give Xbox the experience to create new IP, but not simple shooters or adventure games, but rather games that mix a large number of genres, that have stories that make us cry with emotion and characters that make us feel part of the world. Those kinds of games are missing from Xbox, and I think now is the best time to start creating them.
Starfield, the new Fable, Avowed among others are the first of this long list of ingredients, but to cook the perfect dish, not only are ingredients of the same type required, but they must be wide and diverse in order to give the dish an enormous flavor. , a deeper flavor, so that it becomes an unforgettable dish. The above is what Xbox should get, look for that element that has been missing all these years and start exploiting it, to become the leading video game company, something that I know the dear and great Phil Spencer has in mind.
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