Instagram Live Rooms now allow up to four users to broadcast live together to an audience, similar to the Clubhouse audio chat app.
LIVE ROOMS DE INSTAGRAM
Instagram has expanded the functionality of Live Rooms so that up to four users can now stream live video together. The feature allows users to broadcast conversations with others to a viewing audience.
Developing the feature to accommodate more live users feels like a response to the success of the Clubhouse audio chat app, in which users can listen to groups of speakers discussing different topics in different rooms.
Clubhouse’s explosion in popularity since its launch in March 2020, so far more than 8.1 million downloads, has not gone unnoticed.
Twitter announced its Spaces feature late last year and Facebook is also said to be working on a Clubhouse clone.
It’s no exaggeration to think that Instagram would have implemented the functionality for multiple users to go live together anyway, but it’s also not hard to think that the functionality wouldn’t have qualified as Live Rooms, or something like that, if not for the Clubhouse effect.
NOT A NEW FEATURE?
It was already possible for Instagram users to invite someone else to chat on their live stream. However, as Instagram announced, the number of potential live streamers in a room has doubled.
Instagram says it hopes the feature will open up more creative opportunities for users, such as talk shows, jam sessions, co-creation meetings, Q&A, and tutorials.
It also suggests that expanding the feature will increase the opportunity to monetize content., having recently introduced badges that users can purchase to support their favorite creators.
HOW TO USE INSTAGRAM LIVE ROOMS
- Add guests and be invited as a guest to Instagram Live Rooms
Live rooms are initially available to creators, but Instagram says they will be available to everyone soon.
To create a room, users can simply swipe left from the Instagram home screen to open the Instagram Live camera interface.
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It is also possible to navigate there by tapping the plus sign at the top of the home screen. From the live camera screen, a title can be added for the broadcast, as well as the guests with whom to go live.
Guests can also be added during a broadcast, assuming there are fewer than four people in the room.
Clubhouse isn’t the only other app that Instagram and its parent company Facebook have drawn inspiration from. The addition of Stories followed the success of Snapchat, while the most recently added Reels feature relies heavily on TikTok and its short-form video premise.
HOW TO EARN WITH INSTAGRAM LIVE ROOMS
Instagram Live Rooms, Instagram’s newest feature, offers platform creators even more ways to build a business and brand and make money from it.
Now, through Live Rooms, live viewers can purchase badges for Live hosts and make use of other interactive features such as Live Fundraisers and Shopping.
Since the beginning of the pandemic, people have embraced Live creatively. In 2020, several special moments were captured using Instagram Live, including COVID-19-related informational talks, record-breaking rap battles, and celebrity interviews.
All kinds of creators, including beauty, comedy, musicians, chefs, fashion, and activists have made the most of this amazing feature and It would be interesting to see what the creators of Instagram Live Rooms do.
HOW DOES INSTAGRAM LIVE ROOMS WORK?
- Salas de Instagram Live | iTMunch
If you are a creator on a platform like Instagram, it is extremely important that you use all the available features.
It is said that to get better Instagram recognition, you need to post on at least one of the platform’s surfaces (Feed, Story, IGTV, Live, Reel y ahora Live Rooms).
So since Instagram Live Rooms is a new feature, you’d better familiarize yourself with the first one.
- Swipe left and choose the “Live” camera option
- Next, add a title and then tap the “Rooms” icon to add guests. You will see the creators / people who requested to be live with you. Besides, you can also search for a guest to add.
- If you’ve started a live room, it will stay at the top of the screen when other guests are added.
- As a live announcer, you can add up to 3 guests at a time. You can even add guests one by one. For example, you can start with 2 guests and then add a surprise guest as the third participant. Once the host adds creators, all two, three, or four creators will be visible on Instagram’s live split screen.
You can also post live with creators is a great way to increase your reach exponentially, as the followers of the guests can also be notified. You can also save the Instagram Live video to post later as an IGTV video.
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