Apple is holding its traditional Keynote, during which new products will be presented. Invitations to the event, subtitled Glowtime, have already been sent to journalists and published on the Internet. What could the Cupertino company present today?
Siri et Apple Intelligence
At WWDC in June, Apple finally unveiled its approach to generative artificial intelligence. In September, we can probably expect a broader presentation of Apple’s artificial intelligence. In addition to generative AI models and better app integration, the company unveiled an updated interface for its digital assistant Siri. Instead of the familiar colored Siri circle, a luminous border surrounds the screen when Siri listens to or processes user requests. Of all the iPhones listed so far, two models could be launched Apple Intelligence: iPhone 15 Pro an iPhone 15 Pro Max – according to the company, this is due to the limitations of the older chips.
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Phones 16, 16 Pro and 16 Pro Max
The introduction of new iPhones is always an annual certainty in September. The new Pro models could see a slight increase in the display area, thanks to smaller bezels. It is also expected to significantly improve the cameras, the addition of a new button – which, according to the information available so far, will most likely be called Capture, and which will represent a programmable shortcut tool for various actions and functions. In addition, Wi-Fi 7 support could be introduced for the Pro models, according to some sources.
Apple Watch Series 10 / Ultra 3 / SE
Apple Watch smartwatch Apple Watch this year celebrates the tenth anniversary of its launch. Apple could introduce a new “annual” model of the basic version this year, according to available reports Apple Watch, but also Apple Watch Ultra (although there is also informace on the fact that we should only wait for the new color Apple Watch Ultra 2), while both models should be equipped with new processors. There is also speculation about new features, including sleep apnea detection. Some sources also talk about the possible introduction of “low budget” Apple Watch SE, as with Ulter 3, is uncertain.
AirPods 4
In line with this year’s September Apple conference also talks about the possible introduction of the fourth generation of wireless headphones AirPods. There are expected to be two versions – basic and premium, with the premium offering improved features, including more effective noise cancellation. All models are also expected to finally ditch Lightning and replace it with a USB-C port, as Apple redesigns its products to meet the requirements of the European Union. Finally, it is possible that we will see the second generation of AirPods Max.
Samsung has already presented its biggest novelties of the year. Galaxy Council The S24 attacked more the iPhones 15, when many will react to the new Galaxy S25. Unfortunately, the same goes for watches when Galaxy Watch Ultras are more responsive Apple Watch Ultra 2 and Galaxy Buds3 series headphones on AirPods 3rd generation and AirPods Pro 2nd generation. So tonight we may see in which direction it goes Apple will release and what its competitors will want to bring to their solutions in the coming months. But one thing is more or less certain, Apple it does not have its puzzle yet and it does not have to present it now, so Samsung is still leading the way here.
iPhone 16 performance, you can watch live from 7:00 PM here
