WeTV Enhances Streaming Monetization with Magnite Technologies
SINGAPORE, December 2, 2024 – WeTV, Southeast Asia’s leading video streaming platform for Chinese and Asian content, has partnered with Magnite, the world’s largest independent sell-side advertising platform, to maximize revenue generation and elevate the viewer experience.
This strategic alliance will empower WeTV to leverage Magnite’s cutting-edge ad tech stack, including its robust SpringServe ad server and powerful Selling Systems, DV+, and Streaming SSPs. By integrating these solutions, WeTV seeks to unlock new avenues for programmatic advertising, reaching a wider audience and driving exponential growth in its rapidly expanding user base.
“As WeTV continues to gain momentum, we are dedicated to delivering exceptional entertainment experiences while expanding our reach across Southeast Asia," said Mary Yeo, Head of Commercial at WeTV. "We believe that Magnite’s expertise in programmatic advertising and their commitment to innovative technology will be instrumental in achieving these goals."
Magnite’s SpringServe ad server promises to streamline WeTV’s operations and optimize monetization opportunities. Their innovative BidLink solution will seamlessly integrate programmatic demand into WeTV’s existing ad stack, fostering a competitive landscape for both direct and programmatic campaigns across multiple SSPs. This strategic approach is designed to maximize yield and unlock revenue potential by capitalizing on previously untapped opportunities.
Gavin Buxton, Managing Director, Asia at Magnite, expressed his enthusiasm about the partnership, stating: "We’re thrilled to support WeTV in its journey towards programmatic scalability while ensuring a seamless viewing experience for its users. BidLink empowers media owners like WeTV to elevate their programmatic capabilities and unlock significant revenue potential. Combined with the prowess of Magnite’s SSPs, we are confident that this collaboration will pave the way for exceptional results."
About WeTV:
WeTV is a premier video-on-demand (VOD) and over-the-top (OTT) service showcasing a diverse library of Asian content. From captivating Chinese dramas to popular variety shows, anime, and local productions, WeTV caters to a wide range of viewer preferences. Operating on a freemium model, WeTV offers both free and premium content options, accessible through its website and mobile applications for iOS and Android users.
About Magnite:
Magnite (NASDAQ: MGNI) is a global leader in sell-side advertising technology. Their platform empowers publishers to monetize their content across all formats, including connected TV, online video, display, and audio. Advertisers rely on Magnite’s platform for access to premium inventory and the execution of billions of advertising transactions monthly. With offices spanning North America, EMEA, LATAM, and APAC, Magnite is committed to serving a global audience.
