The nominations were announced in the AVROTROS program Radar. A gambling commercial was also nominated for the main Lion for the most annoying commercial of the year, namely that of King Football (Toto). The other two spots that have a chance to win the award are Plameco Ceilings and the Lidl supermarket.
Viewers can vote until 18 December via the Loden Leeuw website. The winner will be announced on December 19th Radar. Last year, Henny Huisman was named Most Annoying Celeb, and security firm Verisure won the Most Annoying Advertisement award.
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