Werder Bremen: That’s how much money a Bundesliga promotion brings!

Bremen – Only seven more game days, then SV Werder Bremen could be first class again. The green-whites have good cards in the promotion race, but would they be prepared for a return to the top flight? In any case, the pros should also have a great interest in promotion apart from fame and glory – even without a previously explicitly agreed promotion bonus for the team: Because most contracts contain a passage that always adjusts the salary to the league. Just like during the descent, when Niclas Füllkrug and Co. suddenly had to forego 40 to 60 percent of their salaries. Werder was thus able to compensate for the reduced income from TV and sponsoring. If you went up, it would be the other way around.

It’s a touchy subject. Because nobody really wants to SV Werder Bremen already about the rise talk. The worry of bewitching it by doing this is palpable. Superstition also plays a part in football. As Managing Director Sport is himself Frank Bauman but aware of his responsibility to always keep an eye on the future of the club and also to talk about it. “We have to plan sportingly and financially for both scenarios,” says the 46-year-old when asked by the DeichStube: “If we returned to the 1st league, our income would of course increase, but we would still have to overcome financial challenges.” for example several loans and a medium-sized company bond with a total volume of 38 million euros. There is no need to pay too much interest. More than one million euros will be due in June for the bond alone. The many money Werder needed above all to deal with the financial consequences of the Corona–pandemic to survive.

Werder Bremen: Finances remain a sensitive issue – Frank Baumann is planning for both the 1st and 2nd Bundesliga

After all: This season he is counting SV Werder Bremen with a positive result in the balance sheet, although the audience income because of the Corona–restrictions are not nearly as plentiful as hoped. The high transfer proceeds of over 30 million euros after relegation helped. And this topic will remain with the people of Bremen – even if not as serious. “We have to achieve a transfer surplus this summer, regardless of the league, but it doesn’t have to be nearly as high as last summer. Many factors play a role in this,” says Frank Bauman. For example, there are bonus payments from the past Transfers possible if Clubs are particularly successful with their ex-Bremen like Davy Klaassen (Ajax Amsterdam), Ludwig Augustinsson (FC Sevilla) or Maximilian Eggestein (SC Freiburg).

The distribution of the TV money is also open. According to the internet platform fernsehgelder.de would Werder Bremen received just over 40 million euros as a first division club. The calculations are from mid-February, the total can change significantly depending on who has been promoted or relegated. In short: Werder would do more TV Money get if more reputable Clubs like Hertha BSC and VfB Stuttgart would be relegated while FC Schalke would stay down. Because in the TV money ranking, the placements in recent years are particularly decisive. For the new season, Bayern will receive almost 100 million euros in television money from the Bundesliga–marketing predicted.

Werder Bremen could wave over 40 million euros in television money if they were promoted to the Bundesliga

As a second division team Werder Bremen for this season, by the way, “only” received 21.5 million euros – after 49 million euros in the first division year before. That’s why a lot of savings had to be made. The squad budget (player salaries) fell from 47 million euros to 18. “If we stay in the second division, a higher transfer surplus would be necessary and we would have to adjust the salary structure further,” says Frank Baumanbut at the same time emphasizes: “Nevertheless, our squad would be competitive.”

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Of course, that also applies to them Bundesligaalthough the expectations should not be too high, so Frank Bauman: “We could not afford the salary structure as in the time before relegation.” The managing director of Sport des SV Werder Bremen not, 30 to 35 million euros seem realistic. Creative solutions have to be found.

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Werder Bremen: Financial consolidation in the squad due to relegation to the 2nd Bundesliga

Werder’s advantage: Due to the descent, one has financial consolidation took place in the squad. The more expensive ones player have left the club or their contracts are now phased out – like Ömer Toprak, Jiri Pavlenka and Milos Veljkovic. Only Niclas Füllkrug, Leonardo Bittencourt and Marco Friedl would return to their old level if they were promoted, which, however, is very high in these times. the Corona-pandemic has the Clubs forced to rethink, the new contract offers are less highly endowed – with the exception perhaps of the absolute top players. Too many old contracts from the pre-Corona period have become a real burden for quite a few clubs. Since almost all clubs in Europe are affected, transfers only offer a limited solution. The austerity course SV Werder Bremen may still be ahead of many first division teams. So it would certainly not be a bad time for the traditional club to return to the top flight. (knee)