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Wellness retreat and spa in Cork’s Glengarriff is on the Brennan brothers’ radar

Sisters to Transform Disused Cork Leisure Center into Wellness Retreat

Aiveen and Keelin Brennan, two sisters from Co. Cork, are poised to turn their long-held dream into reality. They have acquired a disused leisure center featuring a pool on the outskirts of Glengarriff, planning to transform it into a serene wellness retreat and spa named Jewel Lodge & Spa. Viewers can follow their ambitious journey in the upcoming episode of "At Your Service" on RTÉ1, airing on Sunday, October 20, at 7:30 p.m.

The Sisters Behind Jewel Lodge & Spa

Aiveen, who runs a Montessori pre-school, and Keelin, a former financial planner, have diverged from their professional paths to pursue a passion project that many would view as a bold leap. With no prior experience in the hospitality or spa industry, the sisters initially approached the business with a traditional plan, filled with hopes and aspirations. However, the Brennans quickly recognized the need for adaptability and innovation in their entrepreneurial venture.

"We had to realize quickly that the hospitality industry is different from what we’re used to. We immediately decided to scrap our initial business plan," Aiveen shared, conveying a sense of urgency and determination. Their decision to fill in the costly pool, rather than maintain it, represents a significant pivot in their strategy.

A High-Stakes Transformation

The leisure center, situated just outside of Glengarriff, was once a bustling hub of activity. However, after years of disuse, it had fallen into disrepair, making the sisters’ vision of transforming it into Jewel Lodge & Spa a daunting one. The challenges are numerous, as they face renovation costs, regulatory hurdles, and the steep learning curve associated with running a wellness retreat.

Key factors in their strategy now include:

  • Interior Revamp: Creating a calming atmosphere with state-of-the-art facilities, including treatment rooms, relaxation areas, and outdoor spaces.

  • Sustainability: Incorporating eco-friendly practices in both construction and operations, appealing to the growing market of environmentally-conscious consumers.

  • Wellness Focus: Offering a multitude of wellness services, including yoga, holistic treatments, and nutrition workshops, aimed at promoting physical and mental health.

Learning from the Experts

In their endeavor, the sisters are not alone. The episode of "At Your Service" will introduce viewers to industry experts who offer insights and mentorship. From spa design specialists to hospitality consultants, these experts aim to guide Aiveen and Keelin through the intricate world of wellness tourism.

"We believe that with the right guidance and a strong support network, these sisters can carve out a niche for themselves in the competitive wellness industry," remarked hospitality consultant Sarah O’Leary.

The Community’s Role

In addition to the sisters’ personal investment, the Glengarriff community’s response has been overwhelmingly positive. Local residents are excited about the potential economic boost that Jewel Lodge & Spa could bring, including job creation and increased tourism.

The sisters plan to engage local artisans and suppliers in their project, emphasizing a "Buy Local" ethos that could further strengthen community ties. "This isn’t just about us; it’s about reviving Glengarriff and offering something truly special to our visitors,” Keelin stated.

The Bigger Picture

As the wellness industry continues to grow, creating spaces that prioritize mental and physical health is increasingly important. According to a report by Wellness Tourism Association, the global wellness tourism market is projected to reach $919 billion by 2022. This trend underscores the demand for wellness retreats, which Jewel Lodge & Spa looks to capitalize on.

Moreover, the sisters’ approach highlights a broader theme of innovation in entrepreneurship. By embracing risk and adapting to feedback, aspiring business owners can succeed in even the most unconventional markets.

Upcoming Episode: ‘At Your Service’

Tune in to RTÉ1 on October 20 at 7:30 p.m. to witness Aiveen and Keelin’s journey as they navigate the complexities of starting Jewel Lodge & Spa. This episode not only aims to provide entertainment but serves as an inspiration for others considering venturing into the hospitality and wellness sectors.

In this era of rapid technological advancement, the sisters’ story embodies the spirit of resilience and creativity. For those following their journey, it raises an intriguing question: Can passion projects evolve into successful enterprises?

Join the conversation! Share your thoughts on Aiveen and Keelin’s journey or your own experiences with wellness initiatives in the comments below.


For more insights on entrepreneurship and innovation, check out our other articles on Shorty-News. For authoritative wellness industry reports, visit sources like TechCrunch and The Verge for the latest developments.

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