On October 31, the 2023 “Weibo Welcome Night” was held in Beijing. Relying on Weibo’s youthful and pan-entertainment ecosystem, the New Year’s Eve brought together 9 youth idols including Meiyi Liya, Penicillin, Zhai Xiaowen, Xilinnayi Gao, Gem Gem and many other campus experts, through online and offline integration The way to communicate and interact with contemporary college students is the campus version of “Weibo Night” created by Weibo for college students. The orientation night provides a stage for college students to show themselves. It is also a precise contact point for Weibo to communicate with young people, allowing Weibo to Bo’s youthful brand image is deeply rooted in the hearts of the people.
Social + music idols at home and abroad cheer for young people
Music is the most avant-garde communication language for the post-00 generation, and it is also a bond that can shorten the distance between each other and create emotional resonance. As an important place for young people to share and communicate their interests online, Weibo leverages its ability to integrate pan-entertainment resources and invite overseas artists, popular singers, and popular bands most popular among college students to the scene to spend time with young people. Orientation night.
The arrival of the youth idol brought surprises to Weibo netizens at the scene. Meiyi Reya sang the Internet-popular “Pure Land”, and the two-dimensional divine song once again showed the “magic of brainwashing”; Penicillin sang “Oh Midnight”, “Say it Again” and “Southern Expressway” in a row to welcome the new year. The moment was full of rock and roll; Zhai Xiaowen’s two positive songs “Flying on a Dream” and “Please Run with Me” and Xilinnayi Gao’s “Don’t Trouble the Stars” and “How I Want to Hug You” and other famous songs made the scene The audience was in for a treat; Gem’s famous songs “Love Cha Cha” and “Elevator God of War” once pushed the atmosphere of the welcome night to a climax.
Weibo has always been committed to cultivating various interest circles to achieve same-channel communication with young people. The Orientation Night invites celebrities from home and abroad that college students love, and brings a perfect end to the opening season activities in the form of “social + music”. This event not only successfully transformed the social traffic field into a precise communication field for campus culture, but also made campus culture more firmly rooted in the Weibo ecosystem.
The student body responded positively to the “Welcoming Night” – the home ground of students
As a grand ceremony specially created for college students, the “Welcoming Night” not only features wonderful celebrity performances, but is also the home venue for students. On this orientation night, Weibo widely solicited registrations from campus singers and bands, and received a positive response from the student community. The number of applicants far exceeded expectations. Excellent singers who have been carefully screened share the wonderful stage with celebrities.
There were a total of 5 performances from campus singers and bands on the New Year’s Eve: Pu Qiaoqiao from Sichuan Normal University performed the song “Already Have Me”, singing about the youthfulness and sincerity of young people’s love; campus original musician Yorkk sang “Close to You”, the confident and free and easy style was perfect for the occasion; He Lewei, Li Zongchai and Chang Jingtai from Sichuan Culture and Art Institute performed the dance “All I Want”, and their beautiful dance postures made the student audience feel the charm of art. “Xi’an” sung by Li Jiaxi of Communication University of China and “100 Romantic Things” sung by Wuyuhai Band were full of atmosphere and received bursts of cheers and applause from the audience.
Young people are eager to express themselves, especially campus musicians. As the leading social media platform in China, Weibo is not only an online stage for young people to showcase their personalities, hobbies and talents, but also enters into the offline lives of young people through grand ceremonies such as the New Year Night, and provides opportunities for young people through real-life stages. Helping college students with their musical dreams.
Deeply interactive Weibo and college students welcome the beginning of youth
In addition to recruiting campus singers to participate in performances, Weibo also launched online activities such as “Share the Songs of Youth” and “Autumn Wishing Pond” before the New Year’s Eve to interact deeply with college students and understand their true hobbies. , tailor-made a “Welcome Night” for college students.
In the “Autumn Wishing Pool” event, college students who post their wishes for the new semester with #Autumn Wishing Pool will have a chance to win the opportunity to watch the Weibo Welcome Night. In the “Share the Songs of Youth” activity, college students can share the endless loop of songs in their headphones with topics and cheer for their favorite music.
Through the diversified online interactive gameplay, the emotions and preferences of the college students were clearly displayed, and their wishes and demands were met one by one during the “Welcome Night”. Through in-depth interactions with college student groups, Weibo has a deeper understanding of college students’ current new interests and demands in order to better serve college student users.
“Weibo Welcome Night” is a grand opening for Weibo and college students to welcome youth together. It is also a successful attempt for Weibo to “dialogue” with young people.
[
责编：张晓荣 ]
