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- Premium Strawberry package in Daejeon, South Korea
– Source: Marriott
– Details: Elevate your stay at Hotel Onoma, Daejeon, Autograph Collection and explore Expo Science Park and the Pre-Past Heritage and Art Center!
– URL: Marriott Premium Strawberry package
- Strawberry Dessert Buffet at JW Marriott Dongdaemun Square Seoul Hotel
– Source: Trazy
– Details: Indulge in 30 signature desserts including strawberry roll cake, tiramisu, tart, mille-feuille, compote, and panna cotta.
– URL: Strawberry Buffet at JW Marriott
- Strawberry Buffet in Seoul – The Ultimate Guide
– Source: OnedayKorea Travel Blog
– Details: Price variations based on weekday and weekend,with different time slots.The Sheraton Seoul D Cube City Hotel presents a strawberry-flavored chocolate fountain.
– price:
- Weekday (Monday to Friday): Adult 39,000 KRW / Children 25,000 KRW (2pm ~ 5pm)
– Weekend (saturday, sunday): Adult 56,000 KRW / Children 35,000 KRW (12pm ~ 2:30pm / 3pm ~ 5:30pm)
Strawberry Mania Sweeps South Korea: Cafés, Buffets, and Convenience Stores Cash In
Table of Contents
In the heart of South Korea, a sweet revolution is underway. Strawberries, once a seasonal treat, have become a year-round sensation, driving sales and transforming menus across the country. From luxury hotel buffets to convenience stores and cafés,the demand for strawberry products is skyrocketing.
Berry Suite Love: A Strawberry Festival Extravaganza
eland Its Buffet Ashley Queens kicked off the ” Suite Love” festival on February 6th, celebrating the season’s finest strawberries.The festival, held at Ashley Queens, has been a hit, attracting long lines of eager customers even during weekday lunches. at just 19,900 won, the buffet offers a colorful array of strawberry desserts that rival those found in more expensive luxury hotels.
Photo = provided by Eland Its
Industry officials attribute the popularity of these strawberry buffets to consumers’ desire for affordable luxury. “It’s not as much as a hotel, but you can enjoy visually colorful strawberry desserts,” said one industry insider.
cafés and Convenience Stores Join the Strawberry Craze
Cafés are also capitalizing on the strawberry trend. Hallis, a franchise café, reported selling over 100,000 strawberry menus, including strawberry yogurt Harcino, in the past month. Twosome Place recently introduced “White Society,” a cake featuring strawberry chocolate cream, which has sold over 410,000 units since its launch in November 2024.
Convenience stores are not being left behind. Seven Eleven saw a 20% increase in strawberry-related product sales during the Strawberry Holic Festival in December. This surge in sales underscores the enduring appeal of strawberry products, even as prices fluctuate.
As strawberry products gain prominence, retailers are scrambling to secure high-quality raw materials. Buffets and food and beverage companies typically contract with strawberry farmers well in advance.Though, with prices governing the market, securing the best strawberries at reasonable prices has become a challenge. Companies often explore multiple sources to meet demand.
key Points: The strawberry Boom in South Korea
| Category | Highlights |
|——————|—————————————————————————|
| Buffets | Luxury hotel strawberry buffets exceed 100,000 won per adult |
| | Family restaurants like Ashley Queens offer affordable alternatives |
| Cafés | Hallis sells over 100,000 strawberry menus |
| | Twosome Place’s “White Society” cake sells over 410,000 units |
| Convenience Stores | Seven Eleven sees a 20% increase in strawberry product sales |
| Industry response | Retailers struggle to secure high-quality strawberries |
Conclusion
the strawberry craze in South Korea is more than just a trend; it’s a cultural phenomenon. From luxury buffets to convenience stores, businesses are leveraging the popularity of strawberries to drive sales and satisfy consumer demand. As the competition for premium strawberries intensifies, the race to offer the best products continues.
Stay tuned for more updates on the ever-evolving world of South Korean cuisine. Whether you’re a fan of strawberry desserts or looking for the latest food trends, there’s always somthing new to discover.
Call to Action: Share your favorite strawberry treats with us in the comments below! What’s your go-to strawberry menu item?
Strawberry Boom: E-Land and Sacred Heart Led the Charge in Korea’s Fresh Produce Sector
In the heart of Korea, a vibrant strawberry revolution is taking place, spearheaded by industry giants like E-land and Sacred Heart. The demand for fresh, locally sourced strawberries has never been higher, and these companies are at the forefront of meeting this surging appetite.
E-Land: A Mountain of Strawberries
E-Land, a prominent player in the farm and food materials sector, has been instrumental in sourcing and distributing strawberries in Nonsan, Korea’s largest mountainous region. Last year, the company prepared an remarkable 80 tons of strawberries for the Ashley Strawberry Festival. this year, they have doubled their efforts, aiming to provide a staggering 160 tons. If we calculate the average weight of one strawberry at 15 grams, this translates to an astonishing 10.7 million strawberries.
E-Land has been working closely with local governments, agricultural cooperatives, and farmers for the past 3-4 months to ensure a seamless supply chain. Their strategic partnerships have not only helped stabilize prices but have also removed the price bubble, making fresh strawberries more accessible to consumers.
!Strawberry worn at E-land Logistics Center
Sacred Heart: Fresh Strawberries on demand
Sacred Heart, known for its delectable desserts, has taken a unique approach to meet the rising demand for strawberries. The company has established direct contracts with nearby strawberry farms to receive fresh strawberries daily,a practise known as “plunge.” This ensures that their desserts are made with the freshest ingredients possible.
Recently, Sacred Heart has expanded its supply network to include local agricultural cooperatives, further bolstering its strawberry procurement. According to the company,the head office alone brings in 6 to 7 tons of strawberries every weekend to meet the dessert-making demands. Across all branches, the total weekend intake reaches approximately 9 tons, which are promptly exhausted.
The introduction of new white strawberry shiru has also driven up strawberry usage by 30%. An official from the distributor noted, “In recent years, strawberry demand has skyrocketed, intensifying the competition to secure large quantities of strawberries.”
The Strawberry Supply Chain: A Closer Look
To better understand the scale and complexity of the strawberry supply chain, let’s break down the key points:
| Aspect | E-Land | Sacred Heart |
|———————-|———————————|————————————–|
| Strawberry Volume | 160 tons (10.7 million strawberries) | 6-7 tons per weekend (9 tons total) |
| Partnerships | Local governments, agricultural cooperatives, farmers | Nearby farms, local agricultural cooperatives |
| Price Stability | Price bubble removal | Direct contracts for fresh produce |
| Innovation | Doubling festival supply | Increased use of white strawberry shiru |
Conclusion
The strawberry boom in Korea is a testament to the power of strategic partnerships and innovative supply chain management. Companies like E-Land and Sacred Heart are not just meeting the demand; they are setting new standards for freshness, quality, and sustainability.As the popularity of strawberries continues to rise, these industry leaders are poised to play an even more significant role in shaping the future of Korea’s fresh produce sector.
For more insights into the latest trends in Korea’s agricultural sector, visit our dedicated page.
by Ahn Hye-won, reporter [email protected]
A Strawberry Revolution: A Q&A with E-Land and Sacred Heart
The demand for strawberries in South Korea has reached fever pitch,with luxurious buffets and everyday snacks alike embracing the sweet fruit. This burgeoning strawberry craze has put a spotlight on the companies leading the charge in sourcing and supplying these popular berries. We spoke to representatives from E-Land and Sacred Heart, two giants in the Korean food and agricultural sectors, to get their insights on this interesting phenomenon.
Editor: E-Land is known for its impressive supply chain and agricultural expertise. Can you tell us more about your role in ensuring a steady supply of strawberries for the Korean market, especially during peak season?
E-Land Spokesperson: E-Land has been actively involved in cultivating and distributing strawberries in the Nonsan region, which is famous for its mountainous terrain and ideal climate for strawberry growth. We’ve been working closely with local governments, agricultural cooperatives, and farmers for the past three to four months to make this year’s strawberry festival a resounding success.
This year, we’re targeting a supply of 160 tons of strawberries, which translates to an impressive 10.7 million individual berries! By fostering strong partnerships and streamlining our logistics, we’ve successfully stabilized prices and made fresh, locally sourced strawberries accessible to a wider range of consumers, removing the harmful price bubble.
Editor: Sacred Heart, you’re known for your delectable desserts. How has the surge in strawberry demand impacted your operations and what steps have you taken to keep up with this trend?
Sacred Heart Representative: The demand for strawberries has skyrocketed! To ensure that our desserts incorporate only the freshest ingredients, we’ve established direct contracts with nearby strawberry farms, supplying us with fresh produce daily. This “plunge” system guarantees the highest quality and flavor in our creations.
We’ve also expanded our supply chain to include local agricultural cooperatives, further securing our access to these coveted berries. actually, our head office alone purchases 6 to 7 tons of strawberries each weekend, a number that reaches a total of 9 tons across all our branches. These are all swiftly used up, highlighting the overwhelming consumer appetite for strawberry treats.
Editor: Are there any innovative approaches being adopted to meet the increasing demand for strawberries?
E-Land Spokesperson: At E-Land,we’re always looking for ways to innovate and improve our processes.
This year, we’ve significantly increased our strawberry procurement for the Ashley Strawberry Festival, doubling our efforts compared to last year.This demonstrates our commitment to meeting the growing demand and providing consumers with ample opportunities to enjoy this flavorful fruit.
Sacred Heart Representative: Definitely! One exciting advancement has been the introduction of our new white strawberry shiru. this unique dessert has driven a 30% increase in our overall strawberry usage,showcasing the creativity and diversity that this beloved fruit brings to the culinary scene.
Editor: This has been incredibly insightful! Thank you both for sharing your expertise and shedding light on the strawberry boom in South Korea. It’s clear that the demand for fresh,high-quality strawberries is strong and that businesses are working hard to meet this growing need.
Both E-Land and Sacred Heart are leading the way in innovative sourcing and supply chain management, ensuring that Koreans continue to enjoy the delicious taste of fresh strawberries.
From sprawling strawberry buffets to artisanal desserts, it’s evident that the strawberry craze is more than just a fleeting trend - it’s a deep-rooted love affair with a fruit that embodies sweetness, freshness, and the best of Korean culinary innovation.