Advertising Standards offers an essential webinar session on transparency and disclosure in influencer marketing. This event aims to help participants better understand current issues based on the Influencer marketing publishing guide.
Two renowned experts will join the Advertising Standards team to share their views on shared responsibility between content creators and brands. They will discuss the evolution of influencer marketing, the role of AI, contracts and social responsibility, concluding this hour-long discussion.
Event details:
Dates: Wednesday 27 November
Time: 10 a.m. – 11 a.m. ET
Format: Zoom | free
Presenter
Vincent Bronner
Co-founder of Clark to influence him and a member of Influencer Marketing Steering CommitteeVincent will provide concrete examples of the challenges influencers face, especially in terms of exposure and authenticity.
Joseph Nguyen
Vice President, Legal Affairs, Ethics and Data Protection at L’OrealJoseph will explain how leading brands collaborate with influencers while managing exposure issues and reputational risks.
Target audience
This webinar is aimed at all marketing professionals, brand managers, as well as anyone involved in managing partnerships with influencers, who want to respect business practices best and maintain consumer trust.
2024-10-22 21:58:00
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