The Covid-19 crisis has shown the importance of digitization by allowing teleworking, take-away sales … In the context of e-co-commerce as in that of phygital or the web to store, its effectiveness is however directly linked visibility, image and community of loyal following the brand. The digital strategy is the key to success. The CCI Tarbes Hautes-Pyrénées is devoting a webinar to this.
On Monday March 1 from 9 a.m. to 10 a.m., she is organizing a webinar on the implementation of an effective digital communication strategy via Facebook & Instagram. This webinar will be hosted by Aurore Springinsfeld from Aurorespring.
In the program :
- Quick and essential overview of the Facebook algorithm and how the social network works
- The marketing persona: portrait of the ideal customer
- What to publish on Facebook: find ideas for content: benchmarking, monitoring and brainstorming
- What is an editorial schedule
- Programming with Creator Studio, a free tool that saves time and energy!
- Best practices to adopt: presence, regularity, interaction, management of comments
- Understanding the statistics
- Quick overview of the Instagram algorithm and how the social network works
- Create an account
- Write a relevant biography
- Use the only link authorized by the social network
- Length of publications and choice of #
- Visual templates: profile picture, publications
- Use filters
- Some notions about Instagram statistics
Free and compulsory registration
Contact: Perrine Pouget – [email protected]
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