When we talk about wearable (connected objects to wear on oneself), there is Apple and the others. IDC has made its little calculations which confirm the cruel reality: during Q4 2020, sales of wearable of Apple (Apple Watch, AirPods) reached 55.6 million units, up 27.2% compared to Q4 2019 (43.7 million). The competitors are far, far behind: over the same period, Xiaomi has sold 13.5 million devices, Samsung 13 million and Huawei 10.2 million.
Despite this unchallenged domination, Apple’s market share has stagnated at 36.2%, which is still better than the decline observed among its main competitors. If Apple does not gain Pdm, it is largely because of the meteoric progress of the Indian manufacturer BoAt, which ranks fifth and sees its sales increase by 470.1% over one year (for 5.4 million devices sold)! We can bet that the imminent arrival of AirTags should further increase Apple’s leadership position in this market …
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