“We will prepare for the strongest cold wave” Ultra-expensive padding is already hot

With a cold wave expected to reach below -18 degrees Celsius this winter, outdoor brands are competing to create padding that emphasizes activity. In the fashion industry, sales of new fall products have been slow due to the late heat that lasted until last month, and it seems that they are working on a strategy to update winter outerwear , which accounts for more than half of the annual sales.

According to the fashion industry on the 8th, domestic and foreign outdoor brands are beginning to expand in earnest this year as the high-priced pad that was introduced as a pilot last year received good answer

‘Canada Goose’, a high-priced padding brand introduced to Korea by Lotte GFR, sells short padding in the range of 1.25 million to 1.75 million won as a new product this winter. The production product of Canada Goose, ‘Expedition Parka’, is also attracting attention because it is newly released at a very high price of 2.6 million won.

Teton Bros, an outdoor brand known for its men’s windbreakers and other jackets, also introduced its top-priced product for winter. ‘Alive Down’, released for around 800,000 won, is a paddle developed for climbing Denali, Alaska, USA, which is 6,000 meters above sea level, and designed to withstand very cold Teton Bros opened its first independent store in Korea at Lotte Department Store’s Jamsil branch last month and is attracting customers in their 20s and 40s with high demand for premium products.

An official from LF, which sells Teton Bros in Korea, said, “With the recent ‘quiet luxury’ craze, heavy outerwear that combines high-tech functionality, which is the basis of outdoor fashion , as well as delicate, high quality. Scarce materials and designs are expected to be a trend this winter, “I can see it,” he said.

Italian luxury outerwear brand Erno introduced new winter products such as the ‘Women’s Waist String Down Padded Jacket’, priced at nearly 2 million won, aimed at female customers. As an extremely expensive product, the women’s ‘Coat Padding Hoodie Down Detachable’ was released for 5.39 million won, attracting attention. Very high quality materials such as cashmere and silk were used. According to the importer Shinsegae International, some of Erno’s new winter products have become so popular that they are already sold out and cannot be purchased, and were sold from the end of August to September up 19.2% compared to the same period last year.

Therefore, this winter, it is expected that products that are thicker than the existing padding and therefore against the cold will be popular, as well as belt and jacket shapes that match the business look . Although the fashion market has declined due to high inflation, the demand for ‘smart pieces’ such as ultra-expensive functional clothing is expected to increase further.

Domestic brands out there with significantly lower prices compared to luxury brands are also attracting attention by releasing flagship products in the 1 million won range this year. K2 recently launched a limited edition ‘Thin Air Absolute’ for 1.8 million won. It is a product that is light but with excellent thermal insulation using patented ‘compression down’ technology. It is spreading by word of mouth, especially among women in their 30s and 40s who have spending power.

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