The company’s TVs are produced in Brasov, and Allview phones and tablets are made in China, the research and development for them being in Romania.
Visual Fan, the company behind the Allview brand, plans to locate production for more components needed in the company’s final products, as a lever to optimize costs and improve production in the coming years, explained Lucian Peticilă, founder and CEO of the company, in the show ZF Invest in Romania !, realized in partnership with CEC Bank.
“In 2021 we managed to produce certain components in Romania, which helped us in terms of cost. For the next years we plan to develop more in-house components, not necessarily in-house, but to say in Romania together with partners, in order to optimize these costs. By optimizing the production line we can increase the profit margin. ”
Visual Fan had a turnover of over 404 million lei in 2020, of which about 103 million lei represented revenues from recurring activities, up from 86.4 million lei in the previous year.
On the recurring activity, the net profit in 2020 stood at over 7 million lei, representing a net margin of 6.8%. This margin is projected to increase to 9.9% by 2023. Visual Fan currently works with over 70 employees.
“This year we propose an increase on revenues from recurring activities of 10%, probably up to 120 million lei, which we intend to reach or even exceed. The other businesses do not yet know exactly whether or not something will materialize at this time. ”
Founded in 2002, Visual Fan has so far launched more than 100 mobile phone models, 40 TV models, 30 tablet models and 10 laptop models. Today, the company also has other electronic and household appliances in its portfolio.
“Production for our products, generally for televisions, is done in Brasov, and for mobile phones, tablets is made in China. Here we have only the software, R&D, development, etc. But televisions are all produced in Brasov. ”
Lucian Peticilă says that he has managed so far to navigate the global chip and electronic components, relying on strong equity and planning management.
Visual Fan was listed in 2021 on the AeRO market of the Bucharest Stock Exchange, and currently has a capitalization of over 137 million lei. The company has attracted about 15 million lei from investors and is preparing a series of business plans that it will reveal in the next period.
“Our strategy is to become a leading company in the field of technology at all levels, from the development of new products for both consumers and b2b, to their production and distribution in Europe and later on other continents, and the development of new business lines adjacent to the technology to complete the company’s range of products and services ”.
Allview already makes about 15% of export sales, as the products reach several European countries, mainly Eastern Europe. The company’s founder wants the percentage of export sales to increase as we enter new markets.
“With the new product ranges we want to reach the whole of Europe, but also other continents. We are already in 8-9 countries, but I don’t think it will separate us for a maximum of six months, a year, until we get there. That’s about our strategy. ”
Allview’s investment budget for 2020-2021 targets projects of about 2 million euros, but Lucian Peticilă did not provide more details, and will announce the company’s plans at the end of this year.
The company sells in Romania both online and offline, and the entrepreneur explained that online had a strong growth in 2020, but offline regained ground with the lifting of restrictions in 2021.
“We don’t have our own showrooms because we don’t have this direction, but together with our partners we create different showrooms in their stores.”
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