Courageous, determined and with a clear vision. This description fits the 24-year-old FoodTech startup founder Lisa Reiss. Three years ago she came up with the idea of developing a healthier alternative to sugar. Today she is close to her first round of financing with her startup “Smiling Food” and the market-ready modular system for sugar alternatives. The properties of sugar are replicated 1:1, without artificial sweeteners.
In the talk, Lisa Reiss talks about how this works, how Smiling Food wants to sustainably revolutionize the sweetener market and the nutritional perspective of substitute sugar.
The topics:
- Relationship to sugar
- Founding history
- Composition sugar alternative
- Patenting & Marketability
- Revolutionizing the sweetener market
- Financing & Funding
- Business model
- challenges
- Austrian food technology
- Learnings as a founder
- Healthy nutrition through sugar alternatives
- Convince critics
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