The coronavirus pademic has not only brought bad things. In the midst of this bleak ‘loop’ faced by the world’s population, and especially health workers, there are those who have known how to take advantage of the media pull to campaign for the science and give visibility to research, showing that investing in R&D “is more necessary today than ever”.
This is indicated by the Zaragoza researcher Alberto J. Shoemaker, one of the most prominent scientists and ‘influencers’ in Aragon. Your page of Facebook ‘Inoncology investigations‘adds more than 23,000 followers in this social network, where he succeeds with a new “viral challenge” to give visibility to the women of the Metastatic Breast Cancer Association.
“Pablo Motos, do you know what I want? See our friends from the Metastatic Breast Cancer Association dance in El Hormiguero. And for this we accept the challenge that Biodonostia makes us and we dance to Honneypie throughout the laboratory. We want to make people with metastatic breast cancer visible and ask for #MoreInvestigationParaMasVida. I couldn’t be more proud of my students’ commitment to society. ¿Can you help us make it viral?“Jiménez Schuhmacher wrote in this social network.
Like this researcher, the Zaragoza scientist Patricia Sancho, who leads the Metabolism and cancer stem cells group at the Aragon Health Research Institute (IIS), acknowledges that “the good part of all this” it could be “all the visibility” that science is being given in the wake of the pandemic. “Lately everyone is more open to giving us a voice in the media, and that has been noticed a lot. Expert opinion is sought much more, and in terms of the general public we notice an approach that has come in handy thanks to the covid“, he says.
Patricia Sancho and her team of researchers launched in July of last year a crowdfunding campaign that lasted until the end of September, and that was hand in hand with another initiative of sale of solidarity masks with the slogan ‘I support cancer research’. Through ‘crowdfunding’ they managed to raise some 26.000 euros, to which are added the 5.000 from the sale of masks and other “three thousand euros more” that they have received later through donations. “Now with the Internet and social networks, everything is much easier. We are there and they can find us. With the masks it went really well and a lot of people got involved. All the money we earn has given us for a one-year contract, and thanks to that we have another person investigating with us, “says this researcher, who already has almost 600 followers in her Twitter account (@psancholab). Thanks to the “speaker” that these profiles have meant, and also their blog, these researchers from the IIS Aragon They have also made the leap to national media that have echoed their projects. “From there we have been appearing in the media and we remain open to receiving donations through our foundation. The impact of the campaign was such that We were mentioned in ‘Yo dona’, from ‘El Mundo’, and also Rosa Montero in her column of ‘El País’. We are very happy“, confesses this Zaragoza.