During the second edition of Ideas Festival made in Villa de Leyva, Philip Cabralesmanaging director of Rush MediaAmericaspoke of the importance of the media, especially radio.
“The media, like other industries, are in moments of reflection, where we ask ourselves where we came from and where we are going,” he said. Additionally, Cabrales stressed that media is “more relevant than ever, we live in the most radial country in the world”.
“Colombia is the country with the highest radio penetration in the world, radio ratings are skyrocketing. What this wonderful reality does is that Colombians turn to the media to try to understand what is happening,” added the CEO of Prisa Media América.
Felipe Cabrales, during his speech at the beginning of the Festival, underlined the importance of radio in Colombia and how it plays a leading role in the national debate. “In our case, from Prisa, out of 10 Colombians who listen to talk radio, 5 and a half listen Radio Snail y On Radio. Which is a great reality every day, not just to set the news agenda, but to put on the table those issues that Colombians should be talking about,” she said.
Additionally, Cabrales stressed the importance of good journalism. “This country needs good journalism and that’s why we continue to bet on journalism, to make the best radio, we continue to bet on a product like Villagefor help understand this reality and project the society we want to build“, He added.
Along with this, the CEO of Prisa Media América underlined the importance of ideas: “We all want a better country, we are all committed to the development of our nation and we all come to try to give it order and put our ideas on the table.” , Why This country doesn’t need more conflict or more discussion, what it needs are ideas”.
“Next year we hope, hand in hand with Alejandro Santos, to reach different countries in the region. We are more than ever convinced that the country needs this, it needs spaces for meeting, for conversation ”, he concluded.