Japan growing size in U.S. electricity market
Honda‘s Prologue sales ‘eye-catching’
Sold more than Ioniq 5
Photo source = ‘Reddit’
The industry’s attention is drawn to the fact that Japanese automobile brands are gaining prominence in the U.S. electric vehicle market this year. Honda is the second largest Japanese automobile manufacturer. They appear to be rapidly expanding their presence in the local market with electric vehicles targeting the United States. According to the electric vehicle sales report for the third quarter of this year by ‘Kelly Blue Book’, a leading American automobile media outlet, the Honda electric vehicle ‘Prologue’ recorded sales of 12,644 units in the United States.
Honda ranked 7th in electric vehicle sales among all brands in the third quarter. Analysis suggests that this is unusual in that Honda began selling the Prologue in the United States in March of this year. The Prologue is Honda’s first mid-size electric sports utility vehicle (SUV), and is said to have been produced to target the U.S. market.
Photo source = ‘Reddit’
Photo source = ‘Reddit’
‘Attention’ in Korean-American gardens
The power of Honda electric vehicles
In the U.S. electric vehicle sales ranking in the third quarter of this year, Tesla ranked first with 166,923 units. 2nd to 6th places are the United States and Korea, including Ford (23,509 units), Chevrolet (19,933 units), Rivian (15,232 units), Hyundai Motors (14,522 units), and Kia (13,692 units). The company took over.
Excluding Korean and American automakers, Honda ranks highest. It sold more electric vehicles than famous German brands BMW (12,311 units), Mercedes-Benz (9,447 units), and Audi (5,393 units). By single model, the Honda Prologue‘s sales ranking showed its potential by reaching 5th place, following the three Tesla models and the Ford Mustang Mach-E.
Photo source = ‘Reddit’
Photo source = ‘Reddit’
Prologue with a new record
5th place in electric vehicle sales
It is ahead of Hyundai Motor Company’s flagship electric vehicles, the IONIQ 5 (11,590 units) and the Rivian R1S (7,245 units), in terms of sales performance. Electrek, an American electric vehicle media outlet, reported, “Honda’s Prologue has set a new quarterly sales record in the United States, selling more than 12,600 units in the past three months.”
Expectations are also high for the growth potential of not only Honda but also other Japanese automakers in the U.S. electric vehicle market. Nissan showed potential by selling 10,066 units in the U.S. market in the third quarter of this year, up 65.7% compared to the same period last year, and Toyota sold 4,109 units, up 45.3%.
Photo source = ‘Reddit’
Photo source = ‘Reddit’
Japan’s electric vehicle progress is remarkable
It is too early for Hyundai Motors to be reassured.
Toyota, Honda, and Nissan are classified as the ‘big three’ automobile brands in Japan. These companies are rapidly increasing their sales performance in the United States. Toyota’s luxury brand Lexus sold 2,742 units in the U.S. electric vehicle market, a whopping 96.7% increase over the previous year, and Subaru sold 3,752 units, a 34.4% increase.
Meanwhile, the electric vehicle with the highest sales among Hyundai and Kia brands in the United States during the same period was the IONIQ 5. It is followed by Ioniq 6 (2,185 units), Kia EV9 (6,299 units), EV6 (5,044 units), Niro (2,349 units), Hyundai Kona (747 units), Genesis GV60 (772 units), and GV70 (468 units). It was.
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