Who is number 1 now? BNT boasted that it had studied other TV stations in terms of ratings on the holiday evening of 31 December compared to 1 January.
“Traditionally, Bulgarian National Television offered viewers a colorful and glamorous program on New Year’s Eve. It was the special program – 8.30pm-01.00am slot – which was the ultimate choice of viewers on New Year’s Eve and attracted over 1,000. 000 viewers – on average 850,000 viewers in front of the TV screen, or 37.2% of the audience on Bulgarian airwaves,” said Lubomila Buchinska, marketing and public communication expert at BNT.
“The public television New Year’s program started exactly at 20:30 with the “Family Straklitsa”, which combines the timeless folk traditions and family values of Bulgarians. From the very beginning, the festive program of BNT attracted public interest The continuation at 21:40 with “Our New Years”, featuring some of Bulgaria’s most loved stars, also remained a definitive choice with almost 1,000,000 spectators and an average 40% audience share,” they said the media in a note .
The director of the festive party is an iconic name in the history of Bulgarian national television New Year’s programs – Dimitar Sharkov, and the responsible operator is Emil Dyulgerov, adds BNT.
The state media bet on old muzzles and retro recordings, which, however, killed the competitors who “sent to the front” Dimitar Rachkov and Tsitiridis.
