There are greater than 20,000 corporations working on the Polish market. clothes producers and almost 2.5 thousand shoe producers and 41.9 thousand enterprises that commerce in these merchandise – in keeping with the Zalando report.
“The full added worth created by Polish trend corporations on clothes and footwear gross sales in 2022 (the most recent information accessible) might be estimated at round 6% of the full worth added in Polish commerce.” – we learn within the examine.
See additionally: A painful impact. Austria will certainly win
In 2022, greater than 40 % of the revenue of the fifteen largest corporations within the trade got here from exterior Poland – their worth reached about PLN 12 billion, or greater than 9%. greater than in 2021
The report additionally reveals that Polish corporations are doing higher and higher overseas. Germany was the most important recipient of Polish trend final yr – the worth of imports exceeded PLN 26 billion. The subsequent locations have been taken by the Czech Republic, the Netherlands, Romania and Switzerland.
The report additionally reveals that Poland is already the sixth largest trend market in Europe by way of retail gross sales worth.
Nevertheless, in Poland we spend a lot much less on trend than we do within the West. In keeping with Statista information, in 2023 the typical spending within the trend sector per individual was near EUR 296 per yr within the UK, EUR 279 in Germany, EUR 180 in France, EUR 170 in Spain and EUR 159 in Italy. On the similar time, in Poland, these prices hardly exceeded EUR 164.
“As a result of excessive competitors on these markets, Polish corporations usually determine on the most secure means of growth, i.e. promoting merchandise solely via the web channel,” we learn within the Zalando report.
The significance of Polish manufacturers is rising within the nation as effectively. Poles are able to pay extra for garments, sneakers and equipment of Polish manufacturers – nearly 30 % say this. topics.
See additionally: Clothes constituted of espresso grounds and “sexless”. I noticed what the way forward for trend seems to be like
2024-06-21 18:22:13
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