Launched in the United States just two years ago, Way, the American specialist in brand activation technologies, has experienced exponential growth to complete a $20 million funding round in November 2022. The company has chosen the France (Paris) to open its branch from which it aims to develop throughout Europe. Matthias Berahya-Lazarus, ex-CEO of Bonial, is appointed head of the French office. Way offers brands a platform to independently create and manage – and in line with their identity – activation devices in order to enrich their offers, strengthen their image and develop the commitment of their customers.
