The news offer for young readers is in the black for the first time and is expanding into French-speaking Switzerland.
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20- to 40-year-olds as a target group: a look into the Watson editorial office at Zurich’s Hardbrücke. (February 26, 2021)
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At the online portal Watson the readership is consistently used. “This is how much energy you can save when making tea (it’s a hell of a lot),” is one of the titles. They are often supplemented with emojis. The journalist pretends to be a buddy, that’s also part of the concept.
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