Mexico City /
The metaverso is attracting the attention of a greater number of companies and groups as the weeks go by. this 2022, Warner Music do not want to be left behind, in fact, they see a great opportunity in this virtual gap, so qeu they want to open a space where an amusement park and a concert hall are mixed.
In a statement released on January 27, WMG made it clear that is working with the metaverse The Sandbox to carry out a virtual experience where the users they can have a special forum, in which they will enjoy concerts “Live”.
The idea of Warner Music is that users can enjoy shows given by their artists, as well as those who are part of their sub-brands What Atlantic Records, Elektra Music Group y Parlophone Records.
“These immersive experiences will allow Warner Music artists to interact with their fans, as well as reach out to The Sandbox’s global community and generate new revenue streams and new forms of virtual entertainment,” said Warner Media Group’s press release.
The sale of land to enjoy the concerts
In fact, WMG announced that he will have his first event in the metaverse in March. In the act some digital land will be put up for sale, in which users will have the opportunity to buy a site near the Warner Music space, in order to be able to enjoy the “live” musical shows.
“As a pioneer, Warner Music has secured the equivalent of a beachfront property in the metaverse“said Oana Ruxandra, Chief Digital Officer and Executive Vice President of Business Development at Warner Music Group.
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