Warner Music has announced its strategic investment in HuManagement, a successful talent support company in the MENA region.
Human Management offers a lot in the world of entertainment, as it includes a range of creative specializations and includes more than 300 content creators with many Arab artists.
This new deal establishes a long-term scouting agreement, as well as marketing opportunities, enabling Warner Music to identify and support artists while potentially integrating them into its expanded global network.
Furthermore, HuManagement’s expertise in marketing, PR, custom social media strategies and branding will be provided to the Warner Music roster, ensuring a comprehensive approach to artist development and expansion.
The two companies have already successfully cooperated with stars Dalia Mubarak and Maya Diab, and the cooperation with them was the beginning of this decade.
Alfonso Pérez Soto, President of Emerging Markets at Warner Music, said: “As we continue to grow our operations in the Middle East and establish ourselves as market leaders, it is imperative that we provide our artists with unparalleled service. “By partnering with HuManagement, we enhance the value we can offer to our roster and can guarantee them comprehensive support, such as parties, sponsorships and image development.”
Humanagement’s founders expressed high expectations for this partnership with Warner Music; Hadi Hajjar said: “We believe that this cooperation will lead to a new wave of innovation, creativity and unprecedented opportunities for the music industry and talent in the Middle East and North Africa region.” For his part, Tariq Abu Jaoude added: “Together with Warner Music, we are ready to make the voices of exceptional artists and creators heard in our region, paving the way for a transformative era of cultural exchange and artistic excellence.
Ahmed Nourini, Managing Director, Warner Music Middle East, adds: “HuManagement has an amazing relationship with the most exciting artists in the Middle East, and through this partnership we will be able to reach them earlier in their careers. We have already enjoyed success with Dahlia and Maya, and we believe there are many potential stars that we can identify through this collaboration.
Link:
