DVBCN News, December 7 (Ren Fang) A few days ago, Warner Bros. Pictures Group announced that it will release 2021 movies through a unique, consumer-centric distribution model.Under this model, Warner will continue to show films worldwide, while in the United StatesHBO Maxstream mediaAn exclusive visit period of one month has been added to the platform to synchronize with the domestic release of the movie.
The hybrid model was created to deal with the impact of the current global pandemic, especially in the United States. After the one-month maximum domestic HBO visit period, each movie will leave the platform and continue to be staged in the United States and international regions. All regular distribution windows apply to the title. All films will be available in 4K Ultra HD and HDR versions on HBO Max. Nowadays,Warner MediaThe studio and network group (Warner Bros. is also a member) chairman and CEO Ann Sarnoff (Ann Sarnoff) and WarnerMedia CEO Jason Kilar (Jason Kilar) announced the news.
Kilar said: “After considering all the options and the whole year of 2021, we concluded that this is the best way for WarnerMedia to develop its film business in the next 12 months.”
This hybrid exhibition model allows us to provide the best support for our films, creative partners and film screenings in 2021. “Toby Emmerich, chairman of the Warner Bros. Pictures Group, said.
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