With this multi-year agreement, Infinite Reality, the Metaverse engagement provider, is now Discovery Sports Events’ exclusive Metaverse partner.
Both organizations are collaborating to create new options for sports communities, athletes and brands to interact within virtual environments designed specifically for upcoming Discovery Sports Events products.
As a first step, Discovery Sports Events and Infinite Reality will present a Metaverse experience during the upcoming UCI Track Champions League, the new track cycling series launched last year to create a spectacular visual experience.
With the partnership, Warner Bros. Discovery Sports uses the potential of Web3 technology for its sports offerings in Europe for the first time, extending an international event experience into the Metaverse.
Francois RibeiroHead of Discovery Sports Events, says, “Warner Bros. Discovery Sports’ partnership with Infinite Reality demonstrates how we aim to leverage the latest innovations to deepen the connections between our viewers, series owned and brand partners and opportunities for new growth areas around to discover our different sports areas. We are excited about the potential to engage new viewers in different ways for live sports and to expand the experience beyond the live environment to even more places where people interact and they spend time “.
“In the years to come, we will open new horizons in the metaverse experiences around live sporting events, giving fans the opportunity to engage with sport in new and exciting ways. We see the preview during the UCI Track Champions League as an excellent opportunity to open new avenues for storytelling and fan engagement and gain important insights to expand our partnership to other areas of the Discovery Sports Events portfolio. ”
John Acuto, The CEO of Infinite Reality, Inc., adds, “Infinite Reality is thrilled to partner with such a dynamic and respected company and to support their metaverse. This is just the beginning of connecting great content with your audience in a unique and engaging way. We look forward to seeing the enthusiasm of the fans as they engage with the UCI Track Champions League and bring them closer to the sport they love in a completely new and revolutionary way. “
