NOVA.id – Coincides with 25 years Wardah and also the month of awareness commemoration breast cancer which falls in October, Wardah launched the Special Edition: Wardah Exclusive Matte Lipcream x Ayang Cempaka.
Under the CSR program Wardah Inspiring Movement, Wardah also launched a #OnePinkOneHope campaign.
In collaboration with the Foundation Breast cancer Indonesia (YKPI) in an inspirational movement Wardah inviting Indonesian women to increase awareness and support survivors breast cancer.
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Wardah is fully committed to fulfilling corporate social responsibility which consists of 4 pillars, namely education, health, women’s empowerment, and the environment.
As a concrete step towards the health pillar, Wardah launched the #OnePinkOneHope campaign. A campaign aimed at increasing public awareness, especially Indonesian women, about breast cancer.
Not only that, Wardah also wants to provide enthusiasm and support for breast cancer survivors in their struggle and educate the importance of early detection for Indonesian women.
Husna Sani Razanah, Wardah Decorative Brand Manager, explained “As a beauty brand that is very close to Indonesian women, Wardah takes part in raising public awareness regarding breast cancer.
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On this occasion we launched Wardah Exclusive Matte Lipcream x Ayang Cempaka who is a global illustrator and breast cancer survivor. One of the commitments that Wardah and many organizations continue to pursue is to improve the quality of health, especially with regard to women. So, this collaboration is a form of Wardah’s support for Indonesian women ”.
Wardah Exclusive Matte Lipcream itself is one of the favorite products of Indonesian women. This creative collaboration presents an exclusive and limited packaging design for three pink color choices, namely; Berry Pretty, Mauve On !, and Pinkcredible.
“Of course, we adjust the three color choices to the skin color of Indonesian women, so that they can take part in this movement, using pink lip cream, and at the same time donating,” said Husna.
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Together with YKPI, Wardah helps breast cancer sufferers and survivors in Indonesia. Every Wardah Lipcream purchase contributes to the action of early detection & prevention of breast cancer.
Especially in the Covid-19 pandemic situation where many survivors and sufferers of breast cancer find it difficult to get access to health and therapy, and stress conditions in the Covid-19 era can also trigger breast cancer.
Ayang Cempaka, Global Illustrator said, “I am very happy to be collaborating with Wardah in the momentum of the breast cancer awareness month. Have the opportunity to share knowledge about breast cancer through elements of art and the world I love.
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As we know that 70% of breast cancer sufferers in Indonesia consult a doctor at an advanced stage. This is due to the low knowledge and awareness of Indonesian women (breast self-examination). For Indonesian women, I want to invite all of us to be responsive and early detect the symptoms of breast cancer so that they have a much higher chance of recovery ”.
Images or illustrations that are created are dedicated to all Indonesian women. Women wearing hijab or not, long / short / curly hair, of any ethnicity, any color, any religion, big, small, tall, short. “The inspiration is they, because we are women, have a risk of developing breast cancer,” said Ayang.
This special edition can be obtained exclusively through Wardah’s official account at Shopee.
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Wardah offers 3 attractive limited packages; package 1 worth 62,000 (Wardah Exclusive Matte Lipcream x Ayang Cempaka and exclusive free stickers), package 2 worth 159,999 (Wardah Exclusive Matte Lipcream x Ayang Cempaka, EyeXpert Hi-Liner, Hand Gel and free cutlery set), and pack 3 worth 199,000 (Wardah Exclusive Matte Lipcream x Ayang Cempaka, Eyebrow Brown)
“Through this inspiring activity, we want Indonesian women to start getting used to self-examination through periodic awareness and conveying this information to other women as well as their loved ones.
In order to voice support for survivors breast cancer, we invite Indonesian women to use Wardah Exclusive Matte Lipcream according to your preferred pink color and uploads on social media with #OnePinkOneHope. Get Your Pink On! ” close Husna.
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