NOVA.id. – Coincides with 25 years Wardah and also the month of remembrance Breast cancer which falls in October, Wardah starting a special edition: Wardah Exclusive matte lip cream x Ayang Cempaka.
Under the CSR program Wardah Inspirational movement, Wardah also launched the #OnePinkOneHope campaign.
Cooperate with foundations Breast cancer Indonesia (YKPI) in an inspiring movement Wardah Inviting Indonesian women to raise awareness and support survivors Breast cancer.
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Wardah is fully committed to fulfilling corporate social responsibility which consists of four pillars, namely education, health, women’s empowerment, and the environment.
As a concrete step towards the pillar of health, Wardah started the #OnePinkOneHope campaign. A campaign to raise public awareness, especially Indonesian women, about breast cancer.
Wardah also wants to give enthusiasm and support to breast cancer survivors in their struggle and educate the importance of early detection for Indonesian women.
Husna Sani Razanah, Wardah Decorative Brand Manager, stated, “As a beauty brand that is very close to Indonesian women, Wardah helps increase public awareness about breast cancer.
On that occasion, we launched Wardah Exclusive Matte Lipcream x Ayang Cempaka, a global illustrator and breast cancer survivor. One of the commitments that Wardah and many organizations continue to make is improving the quality of health, especially with regard to women. So this collaboration is a form of Wardah’s support for Indonesian women. “
Wardah Exclusive Matte Lipcream itself is one of the favorite products of Indonesian women. This creative collaboration presents an exclusive packaging design limited to three pink colors, namely Berry Pretty, Mauve On! And pinkcredible.
“Of course, we have adjusted the three color choices to the skin color of Indonesian women so that they can participate in this movement by using pink lip creams and donations,” said Husna.
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Together with YKPI, Wardah helps breast cancer survivors and survivors in Indonesia. Every Wardah Lipcream purchase contributes to early detection and prevention of breast cancer.
Especially in the Covid-19 pandemic, where many survivors and sufferers of breast cancer have difficulty accessing health services and therapy, stressful conditions in the Covid-19 era can also trigger breast cancer.
Ayang Cempaka, Global Illustrator, said, “I am very happy to be working with Wardah at the moment of Breast Cancer Awareness Month. Get the opportunity to share knowledge about breast cancer through elements of art and the world that I love.
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As we know, 70% of breast cancer sufferers in Indonesia consult a doctor at an advanced stage. This is due to the low knowledge and awareness of Indonesian women (breast self-examination). For Indonesian women, I would like to invite all of us to respond to the symptoms of breast cancer and identify it early so that they have a much higher chance of recovery. “
Images or illustrations made dedicated to all Indonesian women. Women wearing hijab or not, long / short / curly hair, any ethnicity, any color, any religion, big, small, big, short. “The inspiration is because we are women, they are at risk of developing breast cancer,” said Ayang.
This special edition is available exclusively through the official Shopee Wardah account.
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Wardah offers 3 attractive limited packages; Package 1 worth 62,000 (Wardah Exclusive matte lip cream x Ayang Cempaka and exclusive free stickers), Package 2 worth 159,999 (Wardah Exclusive matte lip cream x Ayang Cempaka, EyeXpert Hi-Liner, hand gel and free tableware) and the 199,000 pack 3 (Wardah Exclusive matte lip cream x Ayang Cempaka, Brown eyebrows)
“Through this inspiring activity, we want Indonesian women to get used to self-examination through regular awareness and pass on this information to other women and their loved ones.
To support the survivors Breast cancerWe invite Indonesian women to use it Wardah Exclusive Matte Lipcream to match your favorite pink and social media uploads with #OnePinkOneHope. Put on your pink color! “Near Husna.
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