Jakarta, CNBC Indonesia – The Twitter version of Stories feature, Fleets may have ads in the future. Because the company is testing ads for the US region.
Ad formats on Fleet will have a full vertical screen format for the first time on Twitter.
Ads on this Fleet will appear on uploads between people who are followed. Brands advertising on Fleet will also include ‘swipe up’ in their ad impressions.
Images and videos come in 9:16 format and support up to 30 seconds of content. This duration is much shorter than what appears in similar features on various other social media.
Call it Instagram which has a duration of up to 120 seconds, or Tiktok up to 60 seconds.
Twitter did not mention how often ads will appear on Fleet when swiping the screen. But the company only said it would ‘innovate, test and continually adapt’ in those areas to learn how users can engage.
On the other hand, advertisers will receive Twitter’s standard metrics for Fleet ads. This includes impressions, profile visits, clicks, website visits and more.
In addition to video ads, Twitter provides reports such as video views, 6-second views, start, finish, quarter reports, and other metrics.
In a US trial, Twitter launched a program with 10 advertisers. These brands span a wide range of fields including technology, retail, food and the CPG vertical.
Twitter started experimenting with Fleet in 2020. The feature offers products such as Stories, so users can upload content in a short amount of time.
At that time, Twitter hoped that Fleet’s presence could encourage more users who were hesitant to share content on the platform. Because Fleet content will disappear within 24 hours after being uploaded.
(roy/roy)
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